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President, Deveney Communication
John Deveney likes to lead people into PR battle. Whether establishing on-site communications operation and media centers during hurricanes Katrina and Rita, or creating and leading the Louisiana Office of Tourism’s response to the BP oil spill, he gets great satisfaction from leading teams of others—and making them better communicators. Enthusiasm has fueled Deveney’s communications success, as he moved through government, hospitality, education and healthcare sectors before opening his own agency in 1996.
Deveney, who made PR News’ first 15-to-Watch list in 2000, has some advice for this year’s crop: “To achieve balance, discover who you are. What brings you joy? What are your passions and priorities? It takes a lifetime and true effort to discover these things. But as you discover them, let them direct you: Do what you love and do it in your own way.” —SVC