One of the inherent strengths among PR professionals is writing. There's nothing like, good, clean copy, in which the message is crystalline and jargon-free. But we all succumb to clichés, particularly when it comes to how to describe the PR industry. And every industry has its own vernacular, of course, perhaps none more so than PR.
We shudder to think how PR folks could even communicate without the obligatory buzzwords that define the profession.
With that in mind, we took to our social channels and asked, “What is a typical expression used in the PR industry?”
Here’s a sampling of some of the responses:
> We need some innovative “big ideas.”
> We want to increase our online engagement.
> The tactics must point back to the objectives.
> What's the ROI here?
> We needed this yesterday.
> The coverage isn't large enough.
> I didn't see the news anywhere.
> Oh, that's good! Tweet it.
> Engage stakeholders.
Here’s the full list of responses.
What expressions would you add to the list?
Follow Matthew Schwartz: @mpsjourno1