Vassar Opts for the One-Way Channel Crisis Response
When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday. more
In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster. more
4 Key Strategies to Effective Employee Crowdsourcing
Looking for a way to boost employee engagement on the cheap? Look no further than internal crowdsourcing, but be sure to be transparent and inclusive in your approach. more
Case Study: Using Twitter, American Airlines Defuses Security Incident
After receiving a phone call saying a bomb was on board one of its planes, American Airlines' social media-driven response was anything but phoned in. more
B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation
B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets. more
Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy
For the PR executive, it's not all about smart social media tactics—it's also about becoming a strategic leader in social media within your organization. more
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