As social media comes of age in 2010, so will the legal issues that surround it in terms of what constitutes an endorsement on a blog or by other "word-of-mouth" marketers. Following are several steps organizations should take to protect themselves from social media litigation. more

When the Aflac duck made its Facebook debut in April of 2009, little did the insurance company know how much of a social media splash the duck would make. more

Of all the tools in the 24/7 social media universe, Facebook has become a strategic imperative as a brand builder. Consider that Facebook currently counts 350 million people as active users, with more than 50% of those logging in to the site daily. more

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• Email Marketing: The ROI King
• Social Media for Brand Marketers: Still in Experimental Mode
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• How to Apply Thought Leadership to Social Media
• Four Tips for Optimal Social Media Training
• Apply Thought Leadership to Social Media
• Social Media’s Role in Transforming Public Relations
• Navigating the New Media World: How to Reach Your Key Influencers
• Build Your Brand the Social Way