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For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint
The Coast Guard's Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis. more Conference: How to Add Foursquare to Your PR Arsenal
Geo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if it's appropriate to use or not. more PR as a Driver for B2B Sales and Customer Service
Great customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts. more
Social Media Report Card: Experian and Citigroup Earn Mixed Marks
Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn't the "Pirate Guys." more
Business Journalists Still Getting the Hang of Social Media
A survey of 120 business journalists reveals a lack of confidence in their own social media expertise. more
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