The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. more
What Do 12,000 Petition Letters on Twitter Mean to Apple?
Last week, Apple announced a new iPhone model, the 3GS, along with a very unpopular pricing plan built around AT&T’s standard two-year service agreement. Apple’s desire to sell a new iPhone more often than once every two years created a lot of angry iPhone owners who just more
Join the Rest of the Company: Automate PR and Share
Public Relations alone cannot manage corporate image, consumer brand and business reputation in a vacuum that is detached from the rest of the company. The days of “top down” messaging, control of the message or source, positioning statements and moving our publics with positive reputation management programs are waning fast, so you must adapt now. more
Harnessing Twitter as a Complementary Tactic Rather Than a Stand-Alone Initiative
The Twitter phenomenon has achieved Oprah-like popularity and, like every social media innovation that dominates public interest, the world’s biggest brands are now strategizing over the most effective means of leveraging their tweets. Today alone, the tweet-o-sphere is a cacophony of brand messages designed to engage consumers, share an experience and ultimately drive sales. more
Agencies, Clients and Social Media
Facebook.Twitter. LinkedIn. FriendFeed. The world of social media has added much more than a litany of new buzzwords to the professional communicator’s lexicon. more
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