Digital & Technology

This week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.

PRNEWS announced its 2026 People of the Year honorees—an accomplished group of leaders, innovators and rising talent redefining the future of PR and communications.

Communications teams already have the skills to manage how AI machines answer the questions. Use them now, or spend years explaining an answer you had no hand in shaping.

The most reliable way to draw more attention to bad media coverage is to complain about it publicly.

PR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.

Most teams treat podcast show notes as a chore. Used well, they teach an audience something real and leave a permanent AI answers citation for your spokesperson.

PRNEWS announced the winners of the 2026 Experiential & Event PR Awards, celebrating the year’s most impactful experiential campaigns, activations and event-driven communications.

Siri became the place where Apple’s mythology cracked, following the launch of the Apple Intelligence initiative.

What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.

When Nycole Walsh and her research team at Kickstand surveyed 350 tech journalists about what’s working in their inboxes, 69% said they have warned a colleague about a specific PR person to avoid.