Consumer brands can’t afford to ignore what’s going on in their comments sections. AI can hurt, but also help.
Digital & Technology
Fandom FOMO: What It Is and How to Catch the Fun Before It Waddles Away
June 30th, 2026 by Daniella SampsonPR and communications leaders have historically been trapped in a reactive loop. We build strategies around what we already know to watch, measuring keyword volumes after a trend has already spiked, instead of following fandom.
Your CEO Has an AI Profile. Did You Build It, or Did the Algorithm?
June 29th, 2026 by Claire BahnAnyone can search a CEO’s name and instantly see a full AI-generated profile. So what should a communication team do? Executive visibility is no longer optional.
PR Roundup: Apple’s Price Hike Playbook, Social Owns the Crisis Moment, and Starbucks Embraces Employee Storytelling
June 25th, 2026 by Nicole SchumanApple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.
Seven Rules for Getting Your Content Cited by AI
June 22nd, 2026 by Vlada LomovaGetting your brand noticed comes down to whether your expertise stands out when AI citations pull snippets from your pages—and whether it holds up in a world where people consume content fast.
AI Search Is Rewriting Your Company’s Reputation. Here Is What You Can Do About It.
June 15th, 2026 by Beth Kanter and Vishakha MathurThe more consequential question is about vulnerability: What does AI search reveal when someone is actively looking for controversies or criticisms?
Explainer: Share of Voice
June 10th, 2026 by Nicole SchumanShare of voice (SOV) is an evolving PR benchmark.
The New PR Measurement Stack: What Comms Leaders Should Track When the Audience Is Behind AI
June 2nd, 2026 by Matt CaiolaThe traditional PR measurement dashboard needs to sit alongside a second, AI-native layer that answers a different question: when someone asks a generative engine about our category, are we in the answer?
PR Roundup: When AI Fakes the Experts, Livestreamers Beat the Algorithm, and Swatch Breaks the Internet
May 28th, 2026 by Nicole SchumanThis week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.
What Gwyneth Paltrow Taught a Room Full of PR Pros
May 27th, 2026 by Nicole SchumanBjertnæs shared that Paltrow’s key message resonated well beyond celebrity: all PR is good PR, as long as integrity leads the way.