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Overcoming Social Media Challenges Within B2B
According to a recent survey by the Pew Internet & American Life Project, adoption of social media is soaring. But these numbers are deceiving. Only 19% of adults over 45 and a paltry 10% of adults over 55 ever visit social networks. That's one of the big challenges utilizing social media within the B2B space. more Webinar: Study Finds Social Media Best Way to Reach Teen Girl Demo
A study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how best to communicate with them. more Keys to Curing Blog Fatigue: Refreshed Objectives and Open Ears
Make no mistake, blogs are still effective in engaging an audience, and more Fortune 500 companies are getting aboard the blog train each year. But anecdotal evidence shows a good number of “tired” blogs across organizations—those with posts that go way back, and that offer little in the form of any recent communications activities. more
Social Media Big in Small Businesses
A recent survey of small business leaders reveals the most popular platforms they use for business making decisions are webinars, podcasts and social networking sites, such as LinkedIn and Facebook. more
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