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PR as the Driver of Unification in an Organization
How more PR execs are leveraging Web 2.0 technologies to streamline their own strategies and operational responsibilities. more Webinar: How to Mobilize a Strategy to Prevent Social Media Litigation
As social media comes of age in 2010, so will the legal issues that surround it in terms of what constitutes an endorsement on a blog or by other "word-of-mouth" marketers. Following are several steps organizations should take to protect themselves from social media litigation. more Facebook-Focused Campaign Drives Success for AFLAC
When the Aflac duck made its Facebook debut in April of 2009, little did the insurance company know how much of a social media splash the duck would make. more
Listen, Learn, Adapt: Harnessing The Growing Power of Facebook
Of all the tools in the 24/7 social media universe, Facebook has become a strategic imperative as a brand builder. Consider that Facebook currently counts 350 million people as active users, with more than 50% of those logging in to the site daily. more
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