A study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how best to communicate with them. more

Make no mistake, blogs are still effective in engaging an audience, and more Fortune 500 companies are getting aboard the blog train each year. But anecdotal evidence shows a good number of “tired” blogs across organizations—those with posts that go way back, and that offer little in the form of any recent communications activities. more

A recent survey of small business leaders reveals the most popular platforms they use for business making decisions are webinars, podcasts and social networking sites, such as LinkedIn and Facebook. more

• Technorati’s Top 10 Blogs
• Beyond Showing Up: Create a Social Media Roadmap in 8 Steps
• Business Leaders Use Online Networks to Keep Track of Peers
• Getting the Best Return from Online Surveys
• PR as the Driver of Unification in an Organization
• How to Mobilize a Strategy to Prevent Social Media Litigation
• Listen, Learn, Adapt: Harnessing The Growing Power of Facebook
• Facebook-Focused Campaign Drives Success for AFLAC
• A CMO Weighs In On The Marketing/PR Divide
• Email Marketing: The ROI King