PR News Survey: How Digitally Savvy Is Your Communications Team?

Please participate in this PR News survey of communications professionals to help us gauge if PR/marketing teams are keeping pace with the evolution of digital technology.

Take the survey now for a chance to win a $50 Amazon gift card. One respondent will be selected randomly to receive the prize, but you must respond by Monday, May 18, for a chance to win.

The full results of the survey will be shared at PR News’ Digital PR Conference, which will be held June 1-3 in Miami; a summary of the survey results will be published on Your individual responses will be kept confidential.

PR News' Digital PR Conference is sponsored by 3BL Media, Business Wire and Onstream Media.

Learn more about PR News’ Digital PR Conference, where you'll hear speakers from the American Cancer Society, American Heart Association, Bright House Networks, Edelman, Finn Partners, GE, Havas PR, Human Rights Campaign, Lockheed Martin, Miami Heat, National Geographic Channel, rbb Public Relations, Ritz-Carlton Hotel Co., Rock Orange, Royal Caribbean Cruises, Toyota, USANA Health Sciences, Verizon Wireless, Walmart, Zumba Fitness and more.

See the faculty of speakers at PR News’ Digital PR Conference.

*Complete the following for a chance to win.

PR News Survey

  •   Yes

  •   b2c company
      b2b company
      sole practitioner
      none of the above

  •   2-5 people
      6-10 people
      11-20 people
      More than 20
      I am a team of one

  •   Yes

  •   We post it ourselves and optimize it for search
      We post it ourselves but do not optimize it for search
      We hand the content off to someone else, who then optimizes it for search and posts it
      We hand the content off to someone else for them to post it, but we don't know if it's optimized

  •   Yes
      No, but we are working on making it mobile-friendly
      Some are, but not all the sites
      I do not know

  •   Facebook

  •   Google Analytics
      Facebook Insights
      Twitter analytics
      Pinterest analytics
      We do not use any of the tools listed above, but there are other free tools that we use
      We do not use any free analytics tools

  •   Yes

  •   We have formal, scheduled training sessions led by people outside our organization
      We have formal, scheduled training sessions led by people inside our organization
      We have a budget for team members to attend industry conferences and webinars
      We take it upon ourselves to have informal, one-on-one internal training sessions
      We have no training whatsoever