Dana Wasilewski is the strategic platform planner within Edelman Digital's strategy and planning group, the world's largest public relations firm, with 67 offices and more than 4800 employees worldwide. Here, she spearheads platform planning and channel strategy for Edelman's diverse client portfolio, specializing in emerging trends and technologies to develop integrated marketing plans and social media campaigns. She works closely with her fellow planners to home in on audience insights to inform a brand's social strategy and positioning in the ever-changing media landscape. She has developed channel strategies for global CPG and consumer electronics brands including Unilever's Axe, eBay, Energizer Personal Care brands like Banana Boat and Hawaiian Tropic, Heinz and Crayola.
Prior to joining Edelman, Dana helped lead the development of FleishmanHillard's Strategic Integration practice, which acted as strategic counsel for Fortune 500 clients in developing holistic communications plans and brand strategy.