PR News Announces 2017 CSR Award Finalists & CSR Agency A-List

Spring-Awards-Luncheon-2017-page-Header

Interested in entering for the 2017 Call for Entries? Click here. The entry deadline is October 6, 2017.

Running CSR at a brand, nonprofit or for clients can prove to be an incredible communications challenge. From arranging and announcing partnerships with outside organizations and stakeholders, to planning and executing earned and social media campaigns, PR pros specializing in CSR must balance fine-tuned messaging chops with a deep-seated drive to make the world a better place.

Each year, PR News celebrates the communicators, agencies and organizations working to effect positive change in their communities and the world at large at its Spring Awards luncheon, where the winners of the CSR and Nonprofit PR awards will be announced. The Spring Awards luncheon and ceremony will be held at the National Press Club in Washington, D.C. on Wednesday, March 22, 2017.

This year's CSR Hall of Fame inductees, Agency CSR A-List, and winners and honorable mentions in categories like Cause Branding Campaign, Environmental Stewardship and Green PR will all be celebrated at the luncheon.

Seth Goldman, co-founder and TeaEO emeritus of Honest Tea will keynote the ceremony, sharing how to make your brand synonymous with doing good like he has done with Honest Tea, weaving messaging around the company's core values of healthy drinks, sustainability, Fair Trade ingredients and organic farming.

The Spring Awards Luncheon will be sponsored by Aflac and 3BL Media.

Below, the inductees into the CSR Hall of Fame, Agency CSR A-List and the finalists for PR News' 2017 CSR Awards:

Hall of Fame

  • Food Lion – Food Lion Feeds
  • IKEA – People & Planet
  • Michelin – Partnership with FIA for Beyond the Driving Test
  • PNC Financial Services Group – Grow Up Great

Agency CSR A-List

  • APCO Worldwide
  • Burson-Marsteller
  • Cone Communications
  • FleishmanHillard
  • G&S Business Communications
  • Havas PR North America
  • Nebo Agency
  • RF|Binder
  • The Siren Agency
  • VOX Global
  • Weber Shandwick

 FINALISTS:

Corporation with less than 25,000 employees

  • Aflac
  • Dallas Fort Worth International Airport
  • Flowserve Corporation
  • GOJO Industries
  • Pioneer Services
  • PJ Lhuillier Group of Companies
  • USANA Health Sciences 

Corporation with more than 25,000 employees

  • Food Lion
  • ManpowerGroup
  • Oracle
  • Speedway LLC

CSR Professional of the Year

  • Nikos Avlonas, Centre for Sustainability and Excellence
  • Nicole Koharik, GOJO Industries
  • Jane Madden, Burson-Marsteller
  • Aaron Sherinian, United Nations Foundation

Annual Report

  • American Cleaning Institute
  • Arby’s Restaurant Group, Inc.
  • The Clorox Company
  • FINCA International
  • Food Lion
  • iHeartMedia
  • The Lifetime Healthcare Companies
  • Martin Brower
  • USANA Health Sciences

Blog

  • Arrow Electronics
  • Causecast
  • Cone Communications

Cause Branding Campaign

  • Amway – The Power of 5 Million Nutrilite Little Bits
  • Cracker Barrel Old Country Store – Operation Rocker: Cracker Barrel’s Summer Salute to Military Families
  • Creation – Pizza Hut Changes The Story with Pizza Hut: The Literacy Project
  • Jersey Mike's Subs – Month of Giving
  • M Booth – That Ship Hasn’t Sailed: Carnival Cruise Line’s Honor. Family. Fun.
  • MetLife – Multipliers of Prosperity
  • PJ Lhuillier Group of Companies – Sports Advocacy Campaign
  • SPN Communications – KFC Footbattle: International Youth Festival of Active Lifestyle Season 2016

Community Affairs

  • Ascension – Centre for Sustainability and ExcellenceYour Move: Ascension Empowers Ferguson Youth Through Chess
  • Aurora Health Care – Better Together Fund
  • Burson-Marsteller and BVK – CITGO Caring for Our Coast
  • Food Lion Feeds – Year Two
  • Honeywell – Hometown Solutions & Operation USA - Ngolos Elementary School
  • Honeywell – Hometown Solutions & Safe Water Network India - Telangana
  • Mastercard – Girls4Tech

Corporate-Community Partnership

  • CA Technologies – Guppy Tank
  • Cambia Health Solutions – Harnessing Employee Volunteerism Power for Global Health Care Change
  • CBS EcoMedia – Team8 Tour: Building Healthy Communities
  • Discovery Education and Pepco Holdings – Pepco STEM Club
  • Food Lion – The "Feedys" Awards: Feeding Our Community by Empowering Our Food Banks
  • Houghton Mifflin Harcourt – Curious World Tour
  • JetBlue – Imaginations Take Flight with JetBlue’s Soar with Reading Initiative
  • Ketchum – H&R Block: I Was a Teenage Budget Hero
  • Mastercard – Girls4Tech
  • PPG – COLORFUL COMMUNITIES Program
  • Takeda Oncology – Music 2 Fight Myeloma
  • Teva Pharmaceuticals – Corporate Sponsorship: Teva/Direct Relief

CSR on a Shoestring

  • IAC Applications
  • Rainier Brewing Company – Rainier Beer Gives Back and Taps Heritage with Tabs for Trees
  • USI Insurance Services
  • Workiva Inc. – July 2016 Sustainability Report

Diversity Communications

  • 4A’s with Havas PR North America – The 4A’s: An Industry Under Fire Comes Out Swinging
  • Anthem Foundation – Increasing Bystander CPR Among Latino Millenials
  • Cisco’s commitment to making the world a better place
  • Food Lion – Supporting Our CIAA Schools Through Feeding Our Communities 

Employee Relations

  • Bacardi Limited – No Straws Pledge
  • Food Lion Feeds – The Great Pantry Makeover II
  • Golden State Foods Associates Catch the Make a Wave Campaign
  • Hill+Knowlton Strategies and Banfield Pet Hospital – Pet-Friendly Workplace PAWrometer
  • MSLGROUP for The Home Depot Foundation – Celebration of Service: An Army of Associates Creates Independence at Home for U.S. Veterans

Environmental Stewardship

  • Cohn & Wolfe for Tom's of Maine – The #LessWasteChallenge
  • Hilton – Department of Energy SWAP Program
  • JetBlue – Business Social Environmental Responsibility Report
  • JetBlue – Leadership in Sustainability
  • The Metropolitan Water District – Leaders in Environmental Stewardship: Outreach Campaign
  • Rainier Brewing Company – Rainier Beer Gives Back and Taps Heritage with Tabs for Trees
  • Verde Brand Communications for KEEN Footwear – Live Monumental Campaign

Event: CSR/Green Focus

  • Burson-Marsteller and BVK – CITGO Caring for Our Coast
  • ESPN – Sports Humanitarian of the Year Awards
  • Extended Stay America – Hotel Keys of Hope Cancer Survivors Reunion
  • Food Lion – The "Feedys" Awards: Feeding Our Community by Empowering Our Food Banks
  • Havas PR – An Education Summit to Address Arizona’s Teacher Crisis: Let’s Talk Ed
  • Mary Kay Inc. – Global Day of Beauty 2016 

Green PR Campaign

  • Cohn & Wolfe for Tom's of Maine – The #LessWasteChallenge -
  • Dallas Fort Worth International Airport – Sustainability, Transformed: DFW Airport Leads the World
  • Klean Kanteen – #BringYourOwn Campaign

Media Relations

  • Anthem Foundation – Ranking Our Healthiest Cities with the American Fitness Index
  • Cigna – Away from Blame: Cigna’s Initiative to Fight the U.S. Opioid Epidemic
  • Havas PR – Earth To Paris: A Global Movement for Bold Planet Action
  • JetBlue – Imaginations Take Flight with JetBlue’s Soar with Reading Initiative
  • MSLGROUP – #FreeToWalk For The Allstate Foundation Purple Purse
  • MSLGROUP for The Home Depot Foundation – Celebration of Service: Creating Independence at Home for U.S. Veterans
  • RF|Binder – CVS Health Kicks Butts in Partnership with Campaign for Tobacco-Free Kids
  • Vodafone – #BeStrong Anti-bullying Emojis

Nonprofit - Corporate Partnership

  • Anthem Foundation - Combatting Childhood Obesity with a Triple Play
  • BlueCross BlueShield of Western New York - Fitness at Canalside
  • CBS EcoMedia - Ending illiteracy in America
  • The Val Skinner Foundation, LIFE Center at Rutgers Cancer Institute of New Jersey, The Rutgers School of Public Health and Discovery Education - Decoding Cancer
  • International Paper - Forestland Stewards
  • IRPC Public Company limited - From Bench To Community
  • MetLife - Dream,Save, Do: Financial Empowerment for Families
  • Multiple Myeloma Research Foundation, Takeda Oncology and CURE Magazine - Moving Mountains for Multiple Myeloma
  • Viacom - Witness the Power of Story

Philanthropy Communications

  • Food Lion Feeds - The Great Pantry Makeover II
  • Havas PR - #GivingTuesday: The Day the World Gave Back
  • Hyundai Motor America & APCO Worldwide - Hyundai Hope On Wheels, Every Handprint Tells a Story
  • RF|Binder - Muscular Dystrophy Association asks Americans to Defy the Impossible and “Live Unlimited”

Pro Bono Campaign

  • Publicis Groupe Égalité - Prep4Love Chicago

Product Design/Redesign

  • Thermo Fisher Scientific - TSX400 Ultra Low Temperature Freezer Launch
  • Zappos - THINK - #ImNotABox Campaign

Recycling Program

  • Dell, PPR Worldwide and BWR host NYC Tech Takeback with Adrian Grenier in honor of America Recycles Day
  • Hilton - Soap Recycling
  • Zappos - THINK - #ImNotABox Campaign

 Social Good

  • Amway - The Power of 5 Million Nutrilite Little Bits
  • Bacardi Limited - No Straws Pledge
  • Creation - Pizza Hut Changes The Story with Pizza Hut: The Literacy Project
  • Dell, PPR Worldwide and BWR Appoint Adrian Grenier as Dell’s First-Ever Social Good Advocate
  • Discovery Education
  • Food Lion Feeds - The Great Pantry Makeover II
  • Food Lion Feeds - Year Two
  • JetBlue - Imaginations Take Flight with JetBlue’s Soar with Reading Initiative
  • Nobel Ilac - Pink Toilet Project
  • PJ Lhuillier Group of Companies - Cebuana Lhuillier Disaster Resilience Campaign
  • PwC - Earn Your Future Dee-1 Campaign
  • Teva Pharmaceuticals - Community Partnership Program
  • WWE - WWE & The V Foundation for Cancer Research- Connor’s Cure Campaign 

Social Media Campaign

  • CBS EcoMedia - Charity Champions League: The Competition for Social Good
  • CIT - Foodortunity
  • Food Lion Feeds - The Great Pantry Makeover II
  • Largemouth Communications - Kyle Petty Charity Ride Across America
  • MSLGROUP for The Home Depot Foundation - Celebration of Service: #ServiceSelfies Create Independence at Home for U.S. Veterans
  • Vodafone - #BeStrong Anti-bullying Emojis
  • Weber Shandwick - M&M’S #MakeMLaugh For Red Nose Day
  • Workiva Inc. - July 2016 Sustainability Report

Social Media Communications 

  • Food Lion Feeds - The Great Pantry Makeover II
  • Hyundai Motor America & APCO Worldwide - Hyundai Hope On Wheels, Every Handprint Tells a Story
  • The Metropolitan Water District of Southern California - Engineering a Marvel: A Collection of Diverse Voices

Stakeholder Engagement

  • Bacardi Limited - No Straws Pledge
  • Delta Air Lines - The Hearts for Brussels Campaign

Sustainability/CSR Report

  • Ameren Corporation
  • Axalta Coating Systems
  • Comcast NBCUniversal - 2016 CSR Report
  • Cone Communications - TARGET Corporate Social Responsibility Report
  • GOJO Industries
  • Hormel Foods
  • Jackson Family Wines
  • Lockheed Martin 

Video Initiatives

  • Cone Communications - Communicating an Innovative Approach to Sustainability through Film: Kombit - The Cooperative
  • Creation - Pizza Hut Changes The Story with Pizza Hut: The Literacy Project
  • Discovery Education and Toyota - TeenDrive365 Video Challenge
  • Food Lion Feeds - The Great Pantry Makeover II
  • RF|Binder - Insight Dialogues presented by The Rockefeller Foundation
  • Thermo Fisher Scientific - Give Us Hope

Volunteer Program

  • Anthem Associate Giving Program - Building Healthy Communities
  • AOL - Monster Help Day
  • Cambia Health Solutions - Harnessing Employee Volunteer Power for Global Health Care Change
  • Discover Financial Services - Discover Cares: Using Expertise to Drive Volunteerism
  • Hilton - Global Month of Service
  • Mastercard - Girls4Tech
  • Pizza Hut - Life Unboxed Volunteers
  • Teva Pharmaceuticals - Teva Tov
  • Thermo Fisher Scientific - STEM Education Program 

Workplace Innovation

  • Cone Communications - Making Community Possible at U.S. Bank
  • Mastercard - Girls4Tech
  • Teva Pharmaceuticals - Teva Tov