Research & Whitepapers

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the… Continued

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the… Continued

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products.

Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms.

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.