Research


avatar

Quick Study: Few Companies Supremely Confident in Crisis Response; Social Media Users Suffering From New Malaise

â–¶ Crises Confidence Low: A survey of company executives conducted by Pillsbury Winthrop Shaw Pittman and Levick Strategic Communications finds that though 60% of respondents say their companies have a crisis plan in place, just … | MORE »

Comments Off

avatar

Few Companies Supremely Confident in Crisis Response

While most company executives maintain that their organization has a crisis plan in place, less than a third feel confident in their company’s ability to adequately respond during a crisis.

 | MORE »

Comments Off

avatar

Twitter Watch: Obama’s Online Rep Suffers With Debt Ceiling Debate

While there wasn’t much positive Twitter chatter around President Obama’s role in the debt ceiling debate, a majority of the tweets were in fact neutral.

 | MORE »

Comments Off

avatar

Twitter Watch: Obama’s Online Rep Suffers With Debt Ceiling Debate

While there wasn’t much positive Twitter chatter around President Obama’s role in the debt ceiling debate, a majority of the tweets were in fact neutral.

 | MORE »

Comments Off

avatar

Quick Study: Digital Leaders Lack Resources for Keyword Research; Social Media Gives Food and Bev Execs a Bad ROI Taste

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the … | MORE »

Comments Off

avatar

Quick Study: Digital Leaders Lack Resources for Keyword Research; Social Media Gives Food and Bev Execs a Bad ROI Taste

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the … | MORE »

Comments Off

avatar

Social Media Gives Food and Bev Execs a Bad ROI Taste

While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns.

 | MORE »

Comments Off

avatar

Digital Leaders Lack Resources for Keyword Research

For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI.

 | MORE »

Comments Off

avatar

PR Myth of the Month: Costs Outweigh Benefits of PR Research

Great research provides more than just a great starting point for a campaign.

 | MORE »

Comments Off

avatar

PR Myth of the Month: Costs Outweigh Benefits of PR Research

Great research provides more than just a great starting point for a campaign.

 | MORE »

Comments Off