Research

Tip Sheet: Put the Humanity Back in Communications

January 9th, 2012 by

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

Social Sites’ Role In Reaching Key Influencers Grows

January 4th, 2012 by

More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms.

C-Level Execs Recognize Public Relations’ Importance

January 3rd, 2012 by

PR skills such as building and protecting a company’s credibility and reputation have emerged as major assets for C-level executives.

Marketing Heads: PR the Toughest ROI Nut to Crack

January 2nd, 2012 by

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

Marketing Heads: PR the Toughest ROI Nut to Crack

January 2nd, 2012 by

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

Quick Study: C-Level Execs Recognize Public Relations’ Importance; Social Sites’ Role in Reaching Key Influencers Grows

January 2nd, 2012 by

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

Quick Study: C-Level Execs Recognize Public Relations’ Importance; Social Sites’ Role in Reaching Key Influencers Grows

January 2nd, 2012 by

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

Face-to-Face Lives On: Meetings to Increase in 2012

December 21st, 2011 by

Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012.

Quick Study: Moms’ Online Engagement Impacts In-Store Buys; Face-to-Face Lives On: Meetings to Increase in 2012

December 19th, 2011 by

â–¶ Moms Look to Social Media for Engagement: Moms today believe social media marketing impacts their retail purchasing, according to the results of a study executed by Fleishman-Hillard in partnership with ModernMom.com. Most moms surveyed… Continued

Moms’ Online Engagement Impacts In-Store Buys

December 19th, 2011 by

Moms look to social media to participate in dialogues with brands, give feedback and get inside information.