Schwartz MSL’s 2012 social media power rankings show which schools have built strong followings for their teams on social media.
Research & Whitepapers
High-Profile Brands Have Low Market Value Problems
March 13th, 2012 by PRNEWSA survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value.
Social Watch: Women Trump Men in Social Network and Blog Visits
March 12th, 2012 by PRNEWSNielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs.
Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry
March 9th, 2012 by PRNEWS▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a
Publix Top-Rated in Customer Experience
March 7th, 2012 by PRNEWSWhen it comes to delivering a great customer experience, Publix and other grocery chains are tops, while TV and Internet service providers have room for improvement.
Digital Media Radically Transforming Marcom Process
March 6th, 2012 by PRNEWSThe majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.
PR News Launches Second Annual Salary Survey
February 29th, 2012 by Scott Van CampPR professionals have until March 12 to participate in PR News’ second annual salary and benefits survey.
Americans Put Their Trust in Media—Some Outlets More Than Others
February 28th, 2012 by PRNEWSThe majority of Americans trust as many as seven different media outlets to deliver news fairly and accurately. Those standards, however, vary by outlet and by the readers’ political beliefs.
Of the Big Three Mobile Apps, Users Spend The Most Time on Facebook
February 27th, 2012 by PRNEWSMobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video.
Charting the Industry: Social Media Now a Fixture for Live Events
February 27th, 2012 by Scott Van CampSeamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.