Research


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Social Web Is Driven By Content Sharing 

PR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions. | MORE »

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Companies’ Social Media Offerings Fall Short on Business Info  

Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone. | MORE »

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Exploring Organizational Relevancy 

How relevant an organization is to the public can be determined by how distinct the organization’s profile, and whether it captures the hearts and minds of consumers. | MORE »

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Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content Consumed

â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media … | MORE »

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Beyond the Media List: Creating High-Value Internship Programs 

Just in time for summer, Ayme Zemke of Beehive PR discusses the importance of goal-setting and providing work focused on building PR skills to benefit both interns and the agencies they serve. | MORE »

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Digital Staffing Flattens in Spring—Agencies Hiring Most

Employers in the digital communications sector report both fewer hiring plans this spring and difficulties in hiring appropriate candidates for open positions, while agencies boast aggressive hiring plans. | MORE »

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Millennials Prefer Change Through Individual Actions 

Members of the generation born from 1980 onward embrace social media as medium for enacting change, rather than traditional political channels. | MORE »

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Media Beat: Management Stories Rare But Favorable 

Management-themed stories—despite low share of voice—are getting a more positive take from the media, showing significant improvement over last year’s more critical tone. | MORE »

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Quick Study: Millennials Prefer Change Through Individual Actions; Digital Staffing Flattens in Spring—Agencies Hiring Most

As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 – April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be … | MORE »

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Reputation Drives Brand Valuation

How a company’s shareholders perceive its value is largely determined by its reputation, and in certain cases reputations can be worth more than half a company’s value. | MORE »

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