Research & Whitepapers

Schwartz MSL’s 2012 social media power rankings show which schools have built strong followings for their teams on social media.

A survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value.

Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs.

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a

When it comes to delivering a great customer experience, Publix and other grocery chains are tops, while TV and Internet service providers have room for improvement.

The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.

PR professionals have until March 12 to participate in PR News’ second annual salary and benefits survey.

The majority of Americans trust as many as seven different media outlets to deliver news fairly and accurately. Those standards, however, vary by outlet and by the readers’ political beliefs.

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video.

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.