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Want Deeper Measurement Insight? Connect PR with Market Research

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task. | MORE »

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Want Deeper Measurement Insight? Connect PR with Market Research

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task. | MORE »

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Quick Study: Community Papers Preferred Source of Local News; Marcom Mergers & Acquisitions to Increase in 2012

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the … | MORE »

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Quick Study: Community Papers Preferred Source of Local News; Marcom Mergers & Acquisitions to Increase in 2012

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the … | MORE »

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PR News Poll: Trade Shows Less Critical for Launching New Products

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products. | MORE »

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PR News Poll: Trade Shows Less Critical for Launching New Products

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products. | MORE »

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Small and Medium-Size Businesses Keep Buzzing Over Social Media

Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms. | MORE »

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Tip Sheet: Put the Humanity Back in Communications

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes. | MORE »

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Tip Sheet: Put the Humanity Back in Communications

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes. | MORE »

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Quick Study: Custom Content Usage Soars; SMBs Buzz Over Social Media; Hispanic Group Tracks Corporate Inclusion

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million … | MORE »

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