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Social Content Stokes Spending

Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand. | MORE »

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PR Divided on Value of Graduate Degrees

Despite a dramatic increase in the number of PR graduate programs in the U.S. since 2000, the PR industry is split on whether a master’s degree is important for hiring decisions. | MORE »

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Perry’s Media Coverage is Well-Toned

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators. | MORE »

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Perry’s Media Coverage is Well-Toned

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators. | MORE »

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Quick Study: PR Divided on Value of Graduate Degrees; Social Content Stokes Spending; Full-Service Firms Trump Digital-Only

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value … | MORE »

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Quick Study: PR Divided on Value of Graduate Degrees; Social Content Stokes Spending; Full-Service Firms Trump Digital-Only

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value … | MORE »

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Consumers Don’t See Value in Sharing Personal Data

PR pros should be careful about collecting personal data, as consumer are wary of sharing their information. | MORE »

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CMOs Can’t Get Grip on Digital/Social Platforms  

While the majority of Chief Marketing Officers plan to increase their use of social media in the coming years, their tracking of social media platforms is lacking. | MORE »

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Quick Study: CMOs Can’t Get Grip on Digital/Social Platforms; Consumers Don’t See Value in Sharing Personal Data

â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study … | MORE »

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Quick Study: CMOs Can’t Get Grip on Digital/Social Platforms; Consumers Don’t See Value in Sharing Personal Data

â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study … | MORE »

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