Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.
Research & Whitepapers
B2B Communications: Views From the Jobs Battlefront: B2B PR Pros Offer Insights on Career Transitions
May 21st, 2012 by Mary BuhayWhile its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.
B2B Communications: Views From the Jobs Battlefront: B2B PR Pros Offer Insights on Career Transitions
May 21st, 2012 by Mary BuhayWhile its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.
Consumers: Social Dialogue Not Really Two-Way Affair
May 15th, 2012 by Scott Van Camp"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.
Consumers: Social Dialogue Not Really Two-Way Affair
May 15th, 2012 by Scott Van Camp"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.
Pinterest vs. Facebook: The Pros and Cons of Their Traffic
May 11th, 2012 by Steve SmithVisitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.
Pinterest vs. Facebook: The Pros and Cons of Their Traffic
May 11th, 2012 by Steve SmithVisitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.
Key to Feel-Good Social Media: Prompting Self-Disclosures
May 9th, 2012 by Sahil PatelNew Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.
Key to Feel-Good Social Media: Prompting Self-Disclosures
May 9th, 2012 by Sahil PatelNew Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.
Coca-Cola Tops Brand Rankings—Retailers Make Gains
May 8th, 2012 by Scott Van CampOf the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.