PR Insiders

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6 Ways Nonprofits Can Overcome ‘Empathy Fatigue’

December 23rd, 2016 by

End-of-year fundraising is important for nonprofits, but as we hear more and more bad news, it’s impossible for our empathy not to hit a ceiling. What can you do to overcome empathy fatigue and stand out among all the other nonprofits clamoring for contributions? Here are a few suggestions from a communications perspective.

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Make a List, Check It Twice: How Brands Have Prepared for Social Conversations This Holiday

December 19th, 2016 by

As the digital divide narrows and more people turn to the internet to research, make and discuss holiday purchases, it only makes sense that social media is playing a larger role in the season. Sprout Social surveyed more than 1,000 consumers on their social media habits and expectations for brands this time of year. The key takeaway: Social matters at every step—from along the path to purchase to afterwards enjoyment.

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5 Key PR Trends to Watch in 2017

December 16th, 2016 by

With the New Year only a few weeks away, now is an ideal time to reflect back on the past year and look ahead to 2017. The public relations industry saw its importance elevated in 2016 due to a number of high-profile corporate missteps. There are a variety of lessons 2016 taught us but one thing is inarguable: The PR industry is primed for significant growth. Here are five PR trends that will help shape our work as PR pros in 2017.

5 Writing Tips to Transform a Boring Topic Into a Compelling Piece of Work

December 12th, 2016 by

While the world of public relations is often fast-paced and exciting (what most of us love about it) there is plenty of maintenance work that goes into the job as well, and some of that includes taking very unsexy topics and turning them into something that people care about. Next time you’re faced with writing about something that may seem dry or uninteresting, be it a byline, press release or even a presentation, consider these tips to spice it up for your audience.

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Review: 2016 in Headlines That Young PR Pros Should Learn From

December 9th, 2016 by

As the year draws to an end, there are many lessons that young PR people should have learned from 2016 news reports that can apply to our business. Here’s a look back at the learning moments of the year that sprang from the headlines.

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Why Your PR Budget Needs to Include PR Analytics

December 5th, 2016 by

The value of measuring and analyzing outcomes cannot be stressed enough. While it may take an investment to implement measurement and purchase the best tools, the very heart of doing so saves companies money and resources in the long run. Your marketing budget may be for naught if you fail to analyze what’s working and what isn’t—you could be throwing money out the door year over year if you’re not measuring success.

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Crisis PR and Media Panel: Lessons From Roger Ailes, Martin Shkreli and Other High-Profile Cases

December 2nd, 2016 by

What do you get when you put together a panel of two crisis PR executives and two high-profile reporters speaking to a group of law firm PR people? Answer: a wide-ranging discussion of PR/legal dynamics and how media and PR can work effectively on news relating to high-profile complex litigation.

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6 Reasons for B2B Companies to be Thankful for PR

November 23rd, 2016 by

As we prepare to celebrate Thanksgiving, the quintessential holiday of gratitude, it’s only appropriate to appreciate the facets of marketing that make great B2B companies visible and known to key demographics. So before out-of-office replies start clogging email inboxes, here are six reasons for B2B companies to be thankful for public relations.

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CSR: The Biggest Corporate Protector of the 21st Century

November 21st, 2016 by

In my years in crisis management, CSR has been the key factor in either fueling or stopping lawsuits and reputational damage. I investigated the common denominator of what companies that got into long-term reputational trouble did not have: a goodwill fund of publicized corporate social responsibility (PCSR).

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4 Ways to Master B2B Social Selling

November 14th, 2016 by

Statistics point to social selling as one of the most effective tools in sales and marketing. Nearly 75% of buyers consult social media before making a purchase decision, and 77% of buyers don’t talk to a salesperson until performing independent research. Here are four ways to master B2B social selling for your brand.