PR Insiders

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PR Can Find Success in the Fake News Era by Communicating More

May 4th, 2018 by

The preponderance of fake news has taken its toll on the reputation of brands, governments and the media. Still, it’s prompted all three to strengthen their communications and raised the quest for accuracy, particularly amongst journalists. On the other hand, with media revived, the amount of content can be overwhelming. PR can break through the clutter by communicating more, not less.

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What Vero Knows That Some Other Brands Should Learn

April 20th, 2018 by

Vero, the no-ad, no-algorithm social media app may go the way of Meerkat, Ping and Orkut. Time will tell. Still, brands can learn a few things about transparency, listening and authenticity from Vero’s early success. The bottom line: Customers across all industries value transparency in paid and organic messaging as well as increased attention to consumer insights.

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3 Questions to Consider Before Launching Your PR Career

April 13th, 2018 by

A career in PR can be many things. Usually one thing it is not is the glamorous, party-hopping profession portrayed in movies, television and novels. Sometimes PR pros are asked to represent brands whose positions on social and political issues they abhor. In other cases they’re asked to lie to protect the brand they represent. Veteran PR pro Arthur Solomon offers three questions aspiring PR pros should ponder before making their career choice.

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Lessons From Morgan Stanley’s Silence in the Face of a Physical Abuse Issue

April 6th, 2018 by

Is it better for a company to own a bad situation and communicate about the underlying issue or remain silent and hope it all goes away? That was the predicament for Morgan Stanley recently when a front-page story in the NY Times exposed the company knew a star employee was battling repeated accusations from multiple parties of physical abuse and stalking. Claudia Keith, chief communications officer of the City of Palo Alto, CA, argues Morgan Stanley’s response will hurt its reputation and bottom line.

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When Sorry Isn’t Enough: Three Tips for Companies to Protect Reputation in Ingraham’s Wake

April 2nd, 2018 by

The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing. The latest target seems to be Fox News Channel’s Laura Ingraham, whose taunting of a Parkland student on Twitter sent one dozen brands fleeing from her show. A question for brand communicators: How do you protect your company’s reputation in this fast-moving name and shame environment? APCO’s Katie Sprehe has several suggestions.

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A Challenge to Industry: Devise a Measurement Standard Where Outcomes Will Be Useful

March 30th, 2018 by

Advertisers are fed up with inconsistent reporting and lack of insights into the value of ad spending. This consistent complaint about ads extends to media coverage and social media. Most measurement firms fail to disclose how they arrive at the effectiveness of their metrics. A former communications head at UBS Canada Graeme Harris argues industry needs to devise a meaningful measurement standard.

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4 Steps to Build Measurable Performance Solutions Using Internal Communications

March 23rd, 2018 by

Start with the premise that all business issues can be traced to a communications breakdown. If true, this means internal communications pros should be critical to fixing organizations’ business problems. Institute for PR Measurement Commission member Mary Miller describes how internal communicators can rise from producing outputs (company-wide emails, intranet content, e-newsletters, executive videos, etc.) to influencing measurable performance outcomes.

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What Brand Communicators Could Learn at SXSW

March 19th, 2018 by

There’s much to see, hear and do during the 11-day marketing cavalcade known as South by Southwest (SXSW), which ended Saturday evening. Beyond the celebrities, glitz and music, what can a brand marketer take away from the multi-level experience? David Wolpert of Bell shares some of the trends and lessons he learned during his trip to Austin, Texas.

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SXSW 2018: 5 Consumer Shifts Shaping 2020

March 15th, 2018 by

At SXSW 2018, thanks to immersive experiences showcasing the massive advancements in augmented reality and virtual reality, attendees were afforded the opportunity to experience firsthand how close we are to the seemingly distant future we saw in movies like “Back to the Future Part II” and “Minority Report.” That future now seems to be only 22 months away.

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My Daily 15,000-Step Journey to Authentic Self at SXSW 2018

March 12th, 2018 by

Although blockchain, AI, and augmented and virtual reality has dominated the conversation at SXSW 2018, there were multiple sessions that focused on bringing your whole self to work, channeling vulnerability and emotional intelligence. The underlying theme was the connection to self, mindfulness and prioritizing the human element above all else.