PR Insiders


Blockchain: How I Learned to Stop Hyping and Embrace Reality

February 6th, 2018 by

For those unfamiliar, blockchain is the underlying technology of bitcoin and cryptocurrencies that enables open, anonymous and secure transactions. As traditional businesses and enterprises were introduced to blockchains, however, their visions for applications have ranged far and wide — as has the hyperbole of its promises. Now, before we go any further, I have to get something out of way: Blockchain is not a cure-all. It will not revolutionize every facet of human life. Now that that’s covered, let’s focus on how the hype came to be, and how communicators should really be talking about it.


3 Ways a Seemingly Mundane PR Story Took Flight

February 2nd, 2018 by

It’s a relative walk in the park when a PR pro is asked to create messaging around a glamorous or high-profile event. Perhaps the mark of a great PR pro is when you are able to craft compelling messages around a seemingly routine event or product. Here’s a mini-case study of how communicators created buzz around the renovation of the San Diego Convention Center.


5 Steps to Promote Your Cross-Platform Brand Story

February 1st, 2018 by

The speed of communications is ever-increasing, and new channels are constantly emerging. There’s also a greater need to micro-target messages using interconnected cross-platform campaigns to create a continuous story experience. But getting the basics right still applies.


Four Steps to Prepare Your PR Business for AI

January 26th, 2018 by

Artificial Intelligence (AI) is coming. In fact, it’s already here for some companies. PR professionals must be ready to embrace this new technology since it can do much to make life easier for communicators. Here are four ways you can begin to ready your business and yourself for the AI revolution.


Boingo CTO: 2018 Is Looking ‘Smart’

January 19th, 2018 by

From shooting star drone performances to an outdoor showcase of self-driving vehicles, breakthrough innovations were on display at CES this year. A common theme that was evident across the exhibit halls and panel discussions was connectivity and all things “smart.” Without connectivity, nearly every innovation showcased—virtual reality, artificial intelligence, robotics, you name it—would be lifeless and considered anything but smart. Here’s a look at where connectivity and smart innovations took center stage.


How to Build a Dashboard to Reflect Business Goals

January 18th, 2018 by

Building a dashboard seems easy enough. Make sure it presents relevant metrics and tracks your path toward success. A former communications executive at a major U.S. bank, Peter Osborne explains how it’s a bit more complicated. He also provides step-by-step instructions so you can create a dashboard that links communications metrics to relevant business goals.

CES 2018 panel

4 Event PR Takeaways From CES 2018

January 16th, 2018 by

The Consumer Electronics Show is already a loaded PR coin. On one side there’s the opportunity to amplify messaging to hundreds of thousands of attendees and an exponential audience tuning in to media coverage. On the other is the challenge of rising above the throng, which this year includes a 146-inch TV and laundry-folding bots. Stir in some torrential rainstorms, power outages and grumpy attendees, and we’ve got a good list of challenges and takeaways from this year’s spectacle.


CES 2018: High-Tech Cars, Connectivity and Virtual Assistants Abound

January 12th, 2018 by

It’s easy to get distracted by the flash if not the substance of the yearly consumer electronics show known as CES. This year’s edition was every bit as gaudy as those of past years, even without the lights on. The question, however, is what all the gadgets and promises of revolutionary capabilities mean for communicators? David Wolpert, social media manager at Bell Helicopter, offers some thoughts.

shutterstock_658067971 (1)

12 Must-Haves for a PR Pro’s Virtual Toolbox

January 11th, 2018 by

Are you afraid to face your inbox, which probably is overflowing with email that’s of little or no use? And is the lack of a research assistant looking up names and addresses of key journalists slowing your workflow? Fortunately, it’s 2018 and there’s a bevy of tech tools that can help PR pros like you. Here are 12 that will raise your productivity immediately.

robots, CES 2018

CES 2018: Tech’s Opportunity to Showcase Itself as a Force for Good After a Rough Year

January 10th, 2018 by

Now in its 51st year of operation, CES is more relevant than ever given it’s the biggest global stage for companies to demonstrate what technology products and services are likely to be commercialized in the year ahead. Beyond commercial interests, CES also provides an opportunity for company leaders to demonstrate a path forward to a brighter future for the tech industry, which has recently experienced an unusual backlash from a cross-section of audiences.