A true PR pioneer, co-founder of Ruder Finn (in 1948), member of PR News’ Hall of Fame, artist, writer and philanthropist, David Finn turned 96 years young recently. Ruder Finn’s head of storytelling, Rachel Spielman, offers lessons about PR and life that she’s learned from Finn, who, despite being a busy industry giant, was always willing to listen to a variety of voices.
Product launches can produce a headache for communicators in any field. Technology product launches, though, often provide a special brand of torture, what with last-minute updates to capabilities and shifts in deadlines to market. Yet there are several tactics communicators can use to successfully pitch tech products and reduce tension.
In what he promises will be the final installment of his series on how watching the political scene can provide PR pros with a free, crash-course on crisis management, Arthur Solomon emphasizes the importance of telling the truth. While it might not help you keep your job, telling the truth about a situation or a person can keep you out of costly legal jeopardy, he argues.
Integrating PR and marketing makes eminent sense, as we know. Getting the two groups to work together, however, is far easier said than done. The first step often is convening a meeting of the two teams. To prepare for such a session you can ramp up your knowledge of meeting tactics and etiquette. You might also want to come armed with a series of questions to spur creative thinking and to remind staff the customer should be at the center of your efforts.
The insidious nature of the Harvey Weinstein situation has become clear. Not only have the alleged inappropriate actions of Mr. Weinstein caused the apparent downfall of one of Hollywood’s top producers, the scandal also has touched the company he co-founded as well as NBC News, the Clinton Foundation and Amazon. James Corden, Woody Allen, Mayim Bialik and Al Michaels also were caught in the thicket. Can communicators do anything in situations like these when the boss and founder of a company is alleged to be a deviant?
Say what you will about the latest social platforms, email continues to be the old reliable when it comes to marketing. Email yielded a median ROI of 122%—more than four times higher than other marketing formats, including social media, direct mail and paid search—per a 2016 US marketers survey. On the other hand, most peoples’ inboxes are more crowded than a subway train during rush hour. The challenge is breaking through the noise. We provide three tips to help your marketing email rise above the din.
Does the process of applying for a job at your company align with the brand message that you are crafting to attract customers? It should, as research shows those who have a positive interaction with your brand will remember it. Applicants who have a bad experience with your brand’s H.R. process also are likely to recall it. Here are some ways communicators can help H.R. provide job seekers with a positive brand experience.
As communicators we are told to be in the moment. Yet after the moment has passed and the campaign is over, do we take enough time to reflect on what we could have done better or differently? After Bank of America made a disastrous decision, it created a communications autopsy that its communications team applied to future efforts. You can adapt this autopsy for your brand’s needs, too.
Not too long ago project management was considered the business world’s hottest trend. It’s probably ceded its position, yet the principles of project management continue to be crucial aspects of business. In fact, no PR or marketing leader should attempt to begin a campaign without considering them. Fortunately there is a slew of online tools that can help.
Working on a PR crisis-management team, especially a successful one, can provide communicators with an indescribable high. Yet crisis work can be all-consuming, pressure-filled and harmful to one’s family and social life. Do you have what it takes to work in crisis management? Veteran PR pro Arthur Solomon offers a framework for PR pros thinking about entering the world of crisis.