PR Insiders


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How to Keep the PR-Media Relationship Fresh

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship. | MORE »

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PR Beliefs Old and New

Public relations professionals are not immune from falling prey to unproven facts and half truths. Here, we will attempt to dispel some of the more common mistakes.  | MORE »

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How to Brief an Infographics Designer

Infographics have become a mainstream form of communication for PR agencies. Here are some tips for designing an infographic that communicates your message.  | MORE »

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What Clients Expect: A Digital PR Case Study

Alastair Campbell, founder of Company Check, shares his experience of working with a digital PR agency and outlines what he expects as a digital PR client. | MORE »

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2015 PR People Awards: PR Team Leader

Winner: Catherine Blades, Aflac’s Senior Vice President, Corporate Communications For 20+ years, Catherine Blades has demonstrated leadership by optimizing operations, driving revenues, decreasing expenses and building high-performing, diverse teams. An acknowledged change agent, Blades spent … | MORE »

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2015 Rising PR Stars: Robert Bitter, Senior Account Executive, LANE PR

Rob Bitter’s professional background – particularly his in-depth understanding of the financial services industry – serves him well in his PR career. His ability to build relationships, identify and tailor a story angle for a … | MORE »

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PR Without Borders

Your messaging can gain a lot from working across borders, and the different perspectives people may offer.  | MORE »

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5 Tips for Creating a Quick Client Video

Creating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.  | MORE »

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How to Get a PR Hit from Op-Eds and Bylined Articles

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing. | MORE »

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3 Steps to Becoming Your Own PR Editor

If you thrive during the writing process but really dread the tedious work required to edit, you’re not alone. Here are some quick tips that you can use to take on the responsibility of editing.  | MORE »

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