PR Insiders

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PR Professionals as Leading Entrepreneurs

February 5th, 2016 by

PR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills.

psychographic-segmentation

Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles

February 4th, 2016 by

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.

Top Women in PR: Sharron Silvers

January 26th, 2016 by

Sharron Silvers, Senior Director, Burson-Marsteller Between overseeing multiple client teams, managing new business opportunities and mothering three children, Sharron Silvers embodies who the Top Women in PR should strive to be. As the go-to media… Continued

Top Women in PR: Stephanie Singer

January 26th, 2016 by

Stephanie Singer, Senior Vice President of Communications, National Association of Realtors Stephanie Singer is Senior Vice President of Communications at the National Association of Realtors (NAR), the world’s largest trade association. She is an accomplished… Continued

Top Women in PR: Jennifer Sosin

January 26th, 2016 by

Jennifer Sosin, Chair, Global Strategy & Insights, Weber Shandwick With her preternatural sense of the forces that influence how clients think and how stakeholders react, you might say that Jennifer Sosin is the Yoda of… Continued

Top Women in PR: Erin Streeter

January 26th, 2016 by

Erin Streeter, Senior Vice President, National Association of Manufacturers As a proven leader, Erin Streeter has turned the NAM’s communications department from a good press operation into a communications juggernaut. At the NAM, she is regularly… Continued

Top Women in PR: Pam Wickham

January 26th, 2016 by

Pam Wickham, Vice President, Corporate Affairs and Communications, Raytheon Company Over the past decade, Pam Wickham has transformed communications at Raytheon, a $23 billion defense and technology company. In 2005, she inherited a standard 20th-century… Continued

Top Women in PR: Denise Vitola

January 26th, 2016 by

Denise Vitola, Managing Director, Makovsky A 17-year veteran of the industry, Denise Vitola is a creative PR professional specializing in integrated marketing and social campaigns, linking pop culture, commerce, human connections and consumers to tell… Continued

Top Women in PR: Michelle L. Ubben

January 26th, 2016 by

Michelle L. Ubben, Partner & Chief Operating Officer, Sachs Media Group Michelle Ubben has played an essential role in the existence of Sachs Media Group for the last 18 of its 20 years in business. Her… Continued

Top Women in PR: Tracy Williams

January 26th, 2016 by

Tracy Williams, President and CEO, Olmstead Williams Communications Tracy Williams is a deft strategist and holds her agency responsible for getting results that help clients reach critical milestones. She has a solid, 25-year track record… Continued