In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.
Virtual PR agencies have no boundaries on the talent they can offer clients—they can bring the best people to the job, regardless of where they live.
Last week’s landmark Supreme Court decision to preserve Obamacare subsidies drew attention from national media in every corner of the country, as commentators and reporters had been speculating about the ruling and its potential fallout weeks before it came down.
Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.
This case study in time management tracking proves that it is possible to spend less time tracking and more time analyzing and improving productivity.
Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine.
Overservicing, doing more than you’re getting paid for, is a common challenge for PR firms and firm leaders. But it is a trained behavior that can be untrained.