PR Insiders


Personal Brand Exposure: Specialize Yourself

August 12th, 2016 by

In today’s content-driven marketplace, airtime is pretty competitive in just about any venue and even more so on the web. From my experience, the process of developing a position of credibility for a particular market space comes down to three key factors. Once you have your three factors down and you have a clear picture of why you are different, what you specialize in and how you will produce content to support your “smartness,” it’s time to execute.


Shattering the Glass Ceiling: Fixing the Wage Gap in PR

August 11th, 2016 by

The pay wage gap in the public relations industry has recently received a lot of attention. There is no denying that the PR industry is predominantly comprised of women in the workforce—70% of the workforce, to be exact. Yet women hold 30% of C-level positions in the industry, according to the Holmes Report. How can a change occur? Many women, especially in the public relations industry, are establishing their own businesses and capitalizing on entrepreneurship to find success.


5 Rules for an Effective Thought Leadership Campaign

August 8th, 2016 by

Any discussion of “thought leadership” should start with an acknowledgement that virtually everyone outside the communications field hates the term. Editors and producers see it as a symbol of all that’s wrong with public relations. Yet in spite of the cliché, positioning your executives as, well, leading thinkers remains a critical component of any successful corporate communications effort—especially when your company has passed the “media darling” stage when it’s making all the news.

mum's the word

Mum’s the Word: How PR Pros Should Handle Privileged Information

August 5th, 2016 by

Always be careful of what you put in writing and what you say, in person or over the phone. With all the hacking going on it’s now more important than ever to remember that “mum’s the word.” Information not to be distributed to the media should never be discussed in public places and should only be discussed on a need-to-know basis.


Why You Shouldn’t Worship the False Idol of PR Tactics

August 1st, 2016 by

The best client-agency relationships are those that thrive on building and executing programs that start with a firm foundation in positioning and messaging, and are designed from the top down with clear business objectives. And then: PR strategies that are clearly designed to achieve these objectives. And tactics also, of course (plenty of them, actually). But tactics that are only in the plan because they clearly tie into agreed-upon strategies.

family guy

Breaking the Law: Grammar ‘Rules’ You Can Ignore

July 29th, 2016 by

Writing—and the rules associated with it—is, without a doubt, one of the most-argued-about tasks for any public relations professional. Between obeying basic grammar expectations, observing the rules of AP style and adapting it all for individual client preferences, writing press releases and other material can be a bit confusing. Some rules should always be followed. Here are a few that can (and often, should) be broken.


The Accident Turned Crisis by Customer Service

July 27th, 2016 by

As communications professionals, we must make sure the connection between PR and the customer service department is solid, guaranteeing that when the rare but potentially inflammatory incident occurs, all possible reputational ramifications are addressed.

pokemon go

Lessons From Pokémon Go: 5 Questions to Ask About Your Product

July 25th, 2016 by

Cash-flush companies typically more interested in settling lawsuits than pursuing lengthy and costly litigation are easy targets in today’s business world. This is exactly why it is crucial for companies like Nintendo to develop and put in place a dedicated crisis response strategy addressing all of the potential PR crises that may result from their products.


Earning Your Branded Content: 4 Takeaways and Calls to Action

July 22nd, 2016 by

Owned content of an app, video library, article or visual is difficult for anyone to grab true exposure for, and native is still a game for those with the most money. Rarely spoken of is the power of distributing branded content via earned media in a way that is actually scalable and measurable.


Book Publicity: How to ‘Book’ Authors in the Media

July 18th, 2016 by

Authors, publishers and books have long been the PR clients in the book publicity business. And as the industry has changed, so has the media covering it along with the PR people promoting the books. In recent years, the book industry has changed with the rise of e-books, Kindle,, pressure on big publishers, and more self-published authors. Despite the changes, thousands of new books come out each year, so competition for readers and media coverage is tougher than ever.