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Building a PR Agency Client Roster

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships. | MORE »

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7 Tips for Choosing Social Media Tools

Only your team can identify what you need in a social media tool. Armed with these tips, you’re better prepared to choose a long-term partner and avoid this being a painful process.  | MORE »

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5 Ways to Engage Millennials on Social Media

When targeting millennial audiences on social media, you must keep their interests at the heart of your thinking. Success can be attributed to a few simple guidelines. | MORE »

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10 Reasons Why You Should Consider Hiring a Virtual PR Agency

Virtual PR agencies have no boundaries on the talent they can offer clients—they can bring the best people to the job, regardless of where they live. | MORE »

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Media Relations Lessons From the Supreme Court’s Obamacare Ruling

Last week’s landmark Supreme Court decision to preserve Obamacare subsidies drew attention from national media in every corner of the country, as commentators and reporters had been speculating about the ruling and its potential fallout weeks before it came down. | MORE »

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Teach a CEO to Tweet and You’ll Get Social Media Buy-In for a Lifetime

Social media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged. | MORE »

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5 Questions Before Going From Agency to Solo

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process. | MORE »

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Radical PR Time Management Tracking—Skip the Admin Hours

This case study in time management tracking proves that it is possible to spend less time tracking and more time analyzing and improving productivity.  | MORE »

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How to Make Your PR Creative Sessions Productive

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine. | MORE »

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4 Ways to Avoid Overservicing PR Clients

Overservicing, doing more than you’re getting paid for, is a common challenge for PR firms and firm leaders. But it is a trained behavior that can be untrained. | MORE »

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