In PR, we should be focusing on making a difference in the audience’s behavior. Relevance is the way to do that.
Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
When it comes to social media, it is doesn’t matter if your client is ready. The media is ready, and they are waiting.
The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals.
Companies that take time to employ certain strategies increase their chances of bouncing back from highly publicized litigation and winning back the public.
This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.
Internal communicators have numerous tools and channels at their disposal for employee engagement. Understanding which tools work best in an organization is key.
Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.