PR Insiders

PR Insider: Relevance – The Key to a Successful PR Campaign

July 31st, 2014 by

In PR, we should be focusing on making a difference in the audience’s behavior. Relevance is the way to do that.

PR Insider: Media Training – What You Need to Know and When

July 28th, 2014 by

Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.

PR Insider: How Do You Know When Your Client is Ready for Social Media?

July 24th, 2014 by

When it comes to social media, it is doesn’t matter if your client is ready. The media is ready, and they are waiting.

PR Insider: Trusted Content and SEO

July 21st, 2014 by

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.

PR Insider: Creating a Synchronized Communications Team

July 17th, 2014 by

The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals.

PR Insider: Winning Strategies in Public Perception

July 14th, 2014 by

Companies that take time to employ certain strategies increase their chances of bouncing back from highly publicized litigation and winning back the public.

PR Insider: Visually Promoting The Client’s Global Brand Story

July 10th, 2014 by

This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.

PR Insider: Making the Jump from Journalism to PR

June 30th, 2014 by

This personal tale of one journalist’s journey from news to PR explores the ups and downs for anyone looking to make a similar career change.

PR Insider: Harness the Power of Mobile to Enhance Employee Engagement

June 26th, 2014 by

Internal communicators have numerous tools and channels at their disposal for employee engagement. Understanding which tools work best in an organization is key.

PR Insider: 5 Critical Factors in Choosing a PR Agency

June 23rd, 2014 by

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.