Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.
Agent-cy CEO Jasmine Sandler provides a framework for how to navigate your brand in the brave new world of online branding, SEO and social media.
DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.
Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.
A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.
Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.
2012 was weak on intensive policy debates, but public affairs communicators were given a chance to fine-tune tools that influence opinion and drive action.
As we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.
LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.
You need to make the case now to senior leaders that cyber hacking is not an if, but a when situation.