The first 48 hours of a crisis are the most important because they determine whether the situation becomes a manageable problem or an out-of-control disaster.
Many trend forecasts focus on the need for increased visual content, the continued shift to mobile, and real-time marketing. What’s absent is whether those are always the right tools.
The measure of a good traveler is how lightly he or she travels. Forget the excess baggage of 2014. Here is a notable short list for PR pros to keep in mind for 2015.
PR integrating with marketing and sales isn’t about becoming one and carrying out the same role, it’s about working in sync to become stronger.
Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand.
Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.
In a highly competitive environment, strong relationships will make the difference between your client leaving you behind or staying with your agency.
Gain a better understanding of how PR pros help build brands in the online space with this guide to help your company take its digital program to the next level.