Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.
Winner: Catherine Blades, Aflac’s Senior Vice President, Corporate Communications For 20+ years, Catherine Blades has demonstrated leadership by optimizing operations, driving revenues, decreasing expenses and building high-performing, diverse teams. An acknowledged change agent, Blades spent… Continued
Rob Bitter’s professional background – particularly his in-depth understanding of the financial services industry – serves him well in his PR career. His ability to build relationships, identify and tailor a story angle for a… Continued
In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.