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2011 Digital PR Awards – Intranet

Winner: CareFirst BlueCross BlueShield – Your Voice. Your Story. InsideCareFirst.com An internal research study conducted by the associate communications team at CareFirst BlueCross BlueShield revealed that associates wanted to have a sense of partnership with … | MORE »

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2011 Digital PR Awards – Digital Marketing Campaign: Less Than $100K

Winner: Conover Tuttle Pace – ‘Zenyatta’s Quest for Perfection’: Breeders’ Cup World Championships To create renewed interest in a major international horse-racing event, the Breeders’ Cup, Conover Tuttle Pace found the perfect narrative for the … | MORE »

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Cadence & Cues: Characteristics of Communication Styles

Joanne Y. Cleaver, president of Wilson-Taylor Associates, provides a checklist to understanding a spokesperson’s style of speech to uncover their speaking strengths and weaknesses. | MORE »

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Charting the Industry: Local Info Focus Puts Spotlight on SEO

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play. | MORE »

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Cadence & Cues: Characteristics of Communication Styles

Joanne Y. Cleaver, president of Wilson-Taylor Associates, provides a checklist to understanding a spokesperson’s style of speech to uncover their speaking strengths and weaknesses. | MORE »

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Case Study: Have a Million Minutes to Give? Northwestern Mutual Employees Did, as a PR-Rich Going-Away Gift for a CEO

To mark its longtime CEO’s retirement, Northwestern Mutual’s communications team blended employee comms, internal relations and CSR together for what resulted in a PR bonanza. | MORE »

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U.S. Lags in Global Rep Rankings

While Canada was tops on the latest public perception ranking of countries around the world, the U.S. ranked 23, between Brazil and Argentina. | MORE »

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U.S. Lags in Global Rep Rankings

While Canada was tops on the latest public perception ranking of countries around the world, the U.S. ranked 23, between Brazil and Argentina. | MORE »

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Create Compelling Messages by Helping Your Experts Find Their Voices

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews. | MORE »

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Create Compelling Messages by Helping Your Experts Find Their Voices

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews. | MORE »

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