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Tap Into the Mass Mind for PR Success

While embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries. | MORE »

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Case Study: FEMA’s Flood Insurance Program Awareness Campaign Keeps Agents Connected and Customers Covered

To counter the public’s belief that flood insurance was largely unneccessary, the Federal Emergency Management Agency and Ogilvy PR created the FloodSmart campaign, designed to communicate flood risk and insurance options. | MORE »

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Customers Will Spend More for Great Service; Public’s Perception of Green Brands Decidedly Positive

More than 60% of Americans surveyed say they will spend of average of 9% more when they believe a company provides excellent service. | MORE »

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Consumer-Based Review Sites Offer PR Execs Pain and Pleasure

Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound. | MORE »

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Deep Knowledge of Customers Drives Today’s Engagement Tactics

While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics. | MORE »

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Is a Crisis Really a PR Problem?

In times of crisis, PR always seems to be at the heart of the story. But should it be? | MORE »

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Journalists Positive About Digital Transition

Oriella PR Network’s Digital Journalism Study found that despite greater demands on journalists’ time, many are positive about the impacts of digital and social media on their reporting. | MORE »

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Case Study: PR Outreach Helps Drive Utility Company’s Ambitious Energy Reduction Campaign—With Electrifying Results

To promote the use of CFL bulbs among its customers, Puget Sound Energy engineered a fully integrated marketing/communications campaign the rocked the northwest–not bad for conservative utility outfit. | MORE »

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Low CEO Visibility: Is PR at Fault?

While conventional wisdom tells PR executives to get their top management out in front of the media to build reputation and trust, data compiled by PRIME Research for PR News shows that compared to other PR disciplines “management” coverage by top media outlets is severely lacking. | MORE »

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Listening to Twitter Is Not Only a Question of Who, But Where

What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations? | MORE »

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