PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.
Only 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers.
Timberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.
As arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process.
CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought LeadershipMarch 27th, 2013 by By Bill Miltenberg
To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.
Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.
At PR News’ One-Day Bootcamp for Emerging PR Stars, Christine de la Huerta, VP at RBB Public Relations, and Chris Smith, senior VP, enterprise social media marketing, Bank of America, provided a range of ways to build a brand’s social media presence.