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To Inject Storytelling in Business Communications, Read the Masters

June 11th, 2013 by

How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.

A PR Crisis Just Hit: What’s the First Thing You Do?

June 11th, 2013 by

We asked our readers what to do the instant a PR emergency hits. See what they had to say.

5 Simple Ways to Drive Traffic to Your Company’s YouTube Videos

June 11th, 2013 by

Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.

3 Ways to Make It Easier for Journalists to Find PR Pros

June 10th, 2013 by

“info@acmecorp.com” is not an email address to a journalist—it’s a red flag.

Booz Allen Has a Major PR Crisis on Its Hands

June 10th, 2013 by

What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients?

Using Comedy to Communicate the Message

June 10th, 2013 by

Making someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially.

Social Media and Mobile Video Equal More Web Sharing; Death of Newspapers Greatly Exaggerated (For a Change)

June 10th, 2013 by

Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand.

How to Generate News When Your Brand or Client Doesn’t Have Any

June 10th, 2013 by

Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.

School’s Out For Summer, But PR Ed. for Colleges Should Be Constant

June 10th, 2013 by

The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR.

Web Companies Tied to NSA Program Need To Come Clean

June 7th, 2013 by

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.