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The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets …
A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers.
The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit …
PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.