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Macy’s Misses With Martha Recall

No company likes product recalls, but they do offer a way to communicate with customers on a more human level.

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PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite.

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PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite.

 | MORE »

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PR Networking: Real-Life LinkedIn

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry.

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How to Treat Content as a Renewable Resource

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it.

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PR Networking: Real-Life LinkedIn

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry.

 | MORE »

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Despite Shaky Business Model, Hyperlocal News Opps Abound

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.

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Twitter Watch: Obama’s Online Rep Suffers With Debt Ceiling Debate

While there wasn’t much positive Twitter chatter around President Obama’s role in the debt ceiling debate, a majority of the tweets were in fact neutral.

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Social Media Gives Food and Bev Execs a Bad ROI Taste

While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns.

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Twitter Watch: Obama’s Online Rep Suffers With Debt Ceiling Debate

While there wasn’t much positive Twitter chatter around President Obama’s role in the debt ceiling debate, a majority of the tweets were in fact neutral.

 | MORE »

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