Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.
Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.
As a PR professional, looking good and dressing appropriately is critical to getting your messages across. Here’s some tips on how to dress smartly, without breaking the bank.
Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions.
Social media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C..
We present PR News’ Measurement Hall of Fame inductees, class of 2011: Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James Grunig. All will be honored at the March 1 PR Measurement Conference in Washington, D.C.
Tying a media relations campaign to the launch of a high-profile product like the iPad might have some built-in limitations when it comes to buzz, but there are ways to extend its lifespan.
Top brands remain cautious about soliciting audience engagement on Facebook, while smaller companies can’t resist the low cost of marketing on the social network.