Newly Christened Burson Cohn & Wolfe Names International Departmental Leaders

Created last week, Burson Cohn & Wolfe(BCW) named its regional leaders as we went to press.

N America: Chris Foster becomes president, N America, BCW. Previously he was EVP, global business development. He’ll report to Donna Imperato, CEO. Laura Ederwill become EVP and MD, N America, reporting to Foster.

Asia: Matt Stafford becomes president. He currently is Cohn & Wolfe’s Asia leader. He will report to Imperato. Margaret Keywill become leader of AxiCom, BCW’s global technology brand, across Asia. Key will report to Imperato.

Europe & Africa: Scott Wilson becomes president and will report to Imperato. Ramiro Prudencio, who led the region for Burson-Marsteller, will take on a leadership role in BCW’s global corporate reputation practice and report to Imperato.

Middle East: Sunil John becomes president, reporting to Imperato.

Latin America: Francisco Carvalho becomes president, reporting to Imperato.