Media Relations

Bad Client Barometer: 4 Red Flags to Protect Your Agency

May 11th, 2012 by

PR agency veteran Ned Barnett says that when an agency has inherent philosophical differences between a potential client, it shouldn’t take them on.

Showing Off Your CEO? Get to Know Their Personal Story First

May 10th, 2012 by

Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.

Showing Off Your CEO? Get to Know Their Personal Story First

May 10th, 2012 by

Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.

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Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

May 8th, 2012 by

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

May 8th, 2012 by

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

How to Prevent Event Snafus With Proper Planning

May 7th, 2012 by

Anticipating potential hurdles and creating functional backup plans are keys to overcoming on-site event problems—which are almost guaranteed to happen at large-scale events.

Media Relationships a Big Factor in Taking on Controversial Clients

May 7th, 2012 by

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

Media Relationships a Big Factor in Taking on Controversial Clients

May 7th, 2012 by

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.