Media Relations


avatar

Six Tips for Pitching Trade Editors

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens. | MORE »

Comments Off

avatar

Rules of the Road for Modern PR Practitioners Covered at PR News’ How-To Conference

While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well. | MORE »

Comments Off

avatar

Case Study: Organizations Unite to Deliver Mobile Health Service Targeted at Moms and Moms-to-Be

Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative. | MORE »

Comments Off

avatar

How to Prepare Execs for Presentations, Speeches

Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker. | MORE »

Comments Off

avatar

Pressing a Reporter on an Error: When to Make a Move

Do you or don’t you? The ability to decide whether to call out a journalist for a misquote or factual reporting error could be critical in diffusing a crisis. | MORE »

Comments Off

avatar

Leveraging WOM to Make Up for Shallow Pockets

Getting external stakeholders involved in media outreach for a viral campaign requires a strong program and media tools your audience can use. | MORE »

Comments Off

avatar

PR News Q&A: Bill Schneider and the How-To’s of Media Relations

The former CNN senior political analyst has a message for PR professionals: Journalists are looking for stories, not announcements. Schneider shares other insights in this preview Q&A for his panel discussion at PR News’ How-To Conference. | MORE »

1 Comment

avatar

Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines

PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades. | MORE »

Comments Off

avatar

Calling Out Reporters a Tightrope Act Thanks to the 24/7 News Cycle

While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off. | MORE »

Comments Off

avatar

Keep Press and Analysts Engaged in Internet-Driven Media Cycles

A recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.
 | MORE »

Comments Off