Media Relations


avatar

Case Study: Cool Online Tool and Data-Driven Stories Help Longtime B2B Company Reach Consumers for the First Time

In order to provide an ID fraud tool to the public, ID Analytics did what few companies can: cull compelling research nuggets from its own database of millions of Americans. | MORE »

Comments Off

avatar

How to Craft and Pitch a Killer Local TV Package

Despite the new-age cable news flash, there are plenty of opportunities to place good stories on local TV outlets. Here are three tips for creating pickup-worthy packages. | MORE »

Comments Off

avatar

Pitching Products in a Down Economy: 3 Best Practices

Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy. | MORE »

Comments Off

avatar

Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products

In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points. | MORE »

Comments Off

avatar

9 Tips for Planning an Out-of-Orbit Satellite Media Tour

Doug Simon of DS Simon Productions offers some suggestions for maximizing bookings across all platforms on your next media tour. | MORE »

Comments Off

avatar

Casey Anthony Jurors Offered Opportunity to ‘PR Up’

In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media. | MORE »

Comments Off

avatar

News Corp.: Too Big to Have a Crisis Plan?

Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families. | MORE »

Comments Off

avatar

Avoid the ‘Audience of One’ Content Creation Pitfall

Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber. | MORE »

Comments Off

avatar

Scorecard: Give Your Media Coverage the ‘MBA’ Test

Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts. | MORE »

Comments Off

avatar

Scorecard: Give Your Media Coverage the ‘MBA’ Test

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts. | MORE »

Comments Off