Media Relations


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Faceless Tactics

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition. | MORE »

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Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to Officership

The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates. | MORE »

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How to Be Ready for a 60 Minutes Moment

Is your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis. | MORE »

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A Dangerous Toddler Chair, and a Slow Response 

When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire. | MORE »

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Investor Relations and Social Media: Together at Last

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences. | MORE »

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Investor Relations and Social Media: Together at Last

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences. | MORE »

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Case Study: Media Coaching Turns Law Firm Lobbyist Into a Press Sensation, Just in Time for the Midterm Elections

Known for her Republican contacts on Capitol Hill but not well-known among the Beltway press, Holland & Knight’s Kathryn Lehman underwent a media makeover to get ready for prime time. | MORE »

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No Longer Your Mother’s Employment Database, LinkedIn Proves Powerful for PR

With more than 100 million members and an IPO that values the company at more than $4 billion, LinkedIn has become a popular outlet for driving brand awareness that deserves more attention from PR pros. | MORE »

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Apple: The Silence Before the Response 

Apple’s failure to take a proactive approach to its recent data-tracking issue was a missed opportunity. | MORE »

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Art Rooney Scores a PR Touchdown

The Pittsburgh Steelers’ president reacted swiftly and effectively to a player’s incendiary tweets. | MORE »

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