Media Relations


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Four Tips for Creating a Seamless Media Center

Looking to create a one-stop digital shop for inquiring media? Covalent Logic’s Stafford Kendall provides four ways to make your organization’s media center pop. | MORE »

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Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either. | MORE »

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Four Media Relations Faux Pas to Avoid on Twitter  

Sandra Fathi, president of Affect, offers tips on what not to do when using Twitter to communicate with media professionals. | MORE »

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PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012. | MORE »

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PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012. | MORE »

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Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either. | MORE »

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Avon’s PR Staff on Call During CEO Transition Period

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process. | MORE »

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Use Storytelling Skills to Transform Your Web Content

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience. | MORE »

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7 Media Relations Trends to Expect in 2012

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012. | MORE »

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7 Media Relations Trends to Expect in 2012

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012. | MORE »

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