New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.
With sound outreach strategies and tactics, organizations can leverage blogs to support outreach to the press.
A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them to see what and how they are pitching to the media.
Regulatory edicts notwithstanding, more and more investor relations pros are using Web and social media platforms to spread the financial word. Here are some tips for leveraging digital tools.
PR, advertising and marketing come together as the three disciplines work toward the launch of CDW’s "People Who Get IT" ad campaign.
Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters.
Today’s journalist not only expects an interview for print and online—they will also ask for a video interview. Here’s how to meticulously prepare your execs/clients for one.
As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.
Search engine optimization may sound complex to the uninitiated, but by following some basic essentials, PR pros can easily raise the visibility of their content online, including news releases.