Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.
To make life a little easier, here are some things not to do when pitching journalists.
As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued
CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought LeadershipMarch 27th, 2013 by By Bill Miltenberg
To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.
Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.