Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.
Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.
Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.
New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.
Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.
Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.
The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.