Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.
While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.
In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.
#BareItAll could show itself to be an important online community for executives interested in practicing better PR.
Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.
Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.