Media Relations

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

The Washington Post’s update to its social media policy and guidelines serves as a reminder for both journalists and PR pros alike that social media rules should no longer go unwritten.

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government.

No company likes product recalls, but they do offer a way to communicate with customers on a more human level.