Digital & Technology

If the BP communications debacle taught us anything, it’s that operations and PR must be in lockstep with each other during a crisis. That integration can be honed through carefully planned crisis simulations.

Porter Novelli’s Israel Mirsky talks about what PR pros often miss in online measurement, and offers up a sneak pre-conference best practice.

With sound outreach strategies and tactics, organizations can leverage blogs to support outreach to the press.

As more people use their smartphones to access information, it’s become more critical for communicators to be sure a site’s content is ready for the mobile Web. This, of course, brings up the thorny question of resources.

A study shows that Americans see both positive and negatives in their use of social networks—and there’s a divide in those views by age.

With a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users.

Providing great customer service and having a stellar brand reputation trump low prices, says a new survey of online shoppers, who claim they’ll even pay more if the deal is good overall.

In January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according… Continued

A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them  to see what and how they are pitching to the media.

Today’s corporate counselors must look past 140 characters and beyond "tactics" and show some sensitivity in helping shape their organization’s messaging.