Digital & Technology

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.

The Occupy movement is ushering in a new era of audience engagement, as the wellspring of anger in the general populace finds a new target—cable network E!.

When launching a contest on Facebook, first ask yourself if the contest is likely to be shared by friends online, says Afdhel Aziz of Heineken USA.

Without the space shuttle program to regularly draw coverage, NASA puts its trust in Twitter and in the belief that if you see something cool, you will tell your friends.

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

After popping off on Twitter about the firing of Joe Paterno, Twitter king Kutcher hands the controls to his Katalyst team, throwing into question the authenticity of any of his tweets.