Digital & Technology

Let’s face it, the traditional news release isn’t what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it.

Leni Calas of the Mamas Network discusses small business PR tactics.

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

CRT/tanaka hosted and sponsored stand-alone social media events to help frame DOCa Rioja as Spain’s most prominent wine region.

The Ritz Carlton’s "Let Us Stay With You" campaign on Foursquare not only delivered critical travel information to hotel guests on a hyper-local basis, it did so to an enormous audience, garnering over 250,000 check-ins.

Samara Finn, a VP in Marina Maher Communications’ Creative Catalyst Group (CCG), leads online influencer communications at MMC.

A well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.

The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.

ESPN’s public-facing corporate blog, Front Row, tells ESPN’s stories from the inside out.