Digital PR


avatar

Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience. | MORE »

Comments Off

avatar

Custom Content Usage Soars

Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012. | MORE »

Comments Off

avatar

Papa John’s Gets Personal After Racist Remark Goes Viral

When a picture of a sales receipt featuring a racist remark made by one of its employees went viral, Papa John’s took to Twitter to respond to individual complaints and concerns. | MORE »

Comments Off

avatar

As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform. | MORE »

Comments Off

avatar

As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform. | MORE »

Comments Off

avatar

To Make Your Organization CRM Ready, Know Thy Customer

Effective CRM founder Mike Boysen provides five tips to consider before deploying a customer relationship management platform. | MORE »

Comments Off

avatar

Wegmans Grounds, Relaunches Its Alec Baldwin Ads In Response to Outcry 

Wegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal. | MORE »

Comments Off

avatar

Rupert Tweets and We Follow

Rupert Murdoch—or somebody close to him—knows what he’s doing on Twitter. The media mogul even tweeted about a New York Times article he liked. | MORE »

Comments Off

avatar

Use Analogies to Clear Up Client Confusion About Social Media

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun. | MORE »

Comments Off

avatar

Use Analogies to Clear Up Client Confusion About Social Media

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun. | MORE »

Comments Off