Digital & Technology

Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.

Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis.

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the… Continued

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.

“PANK” is the new pink–savvy, influential non-moms are a powerful, untapped demographic.

In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.

In light of the recent string of online hackers usurping brands’ social media accounts (Burger King and Jeep, in particular), we want to know how your organization is primed to handle such a situation.

CEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo.