Digital PR


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Moms’ Online Engagement Impacts In-Store Buys

Moms look to social media to participate in dialogues with brands, give feedback and get inside information. | MORE »

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PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012. | MORE »

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PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012. | MORE »

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Facebook’s Timeline Finally Launches

The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement. | MORE »

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Social Media Policy a Must-Have in 2012

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now. | MORE »

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Social Media Policy a Must-Have in 2012

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now. | MORE »

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Avon’s PR Staff on Call During CEO Transition Period

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process. | MORE »

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Content Spend Considerable in 2011—More in 2012

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012. | MORE »

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Use Storytelling Skills to Transform Your Web Content

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience. | MORE »

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Taking a Swipe at Sweepstakes: Five Legal Issues You Must Know

Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks. | MORE »

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