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To get an insider’s look into the current state of hospital and health system governance and how CEO performance is judged, the American Hospital Association has published a new report on how hospital boards are… Continued

Although New York’s Jacobi Medical Center (JMC) is pouring millions of dollars into a high-tech patient information system that is saving the organization thousands of dollars a year, the marketing and PR departments are taking… Continued

To put patients in the driver’s seat of their care, Pfizer’s Diabetes Control Network program is arming physicians and more than 20,000 diabetics with "Patient Passports," "Continuing Care Records" and a Mission: Control newsletter to… Continued

Healthcare Web sites need to be functional not flashy, says Michael Salius, president of Salius Communications, the PR agency talent behind the award-winning MedSpan Web site (http://www.medspan.com). The site was recognized last month by the… Continued

News Channel Sites Can Tell the Whole Client Story Until recently, the centerpiece of a state-of-the-art crisis management program has been the tried and true crisis management manual. But now, we live in a different… Continued

When the MillerGeer & Associates PR agency got the assignment to light a fire under the subject of obesity for the Center for Surgical Treatment of Obesity it knew it had to put a human… Continued

Many Americans Still Uninsured, Study Finds Healthcare organizations and managed care companies will have to flex a lot more muscle than they have in the past to increase access to healthcare coverage for all Americans,… Continued

Addressing healthcare leaders at the American Hospital Association’s Annual Membership Meeting in Washington, D.C., this week, John G. King, the AHA’s new chairman identified five core areas for improving community healthcare and sustaining the public’s… Continued

BOSTON – The Medical Marketing Association is shooting for a 70/30 membership ratio that will be dominated by pharmaceutical, diagnostics, medical device and biologics companies. Its secondary audience of healthcare marketing agencies will not be… Continued

In the last issue we looked at American Health For Women; this issue we’ve flipped the gender coin and targeted the editors of Men’s Health, which reaches 1.2 million adult men (primarily 25-49 in the… Continued