Influencer Marketing

PRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns.

The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.

Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.

As exemplified by Taylor Swift’s impact on the NFL this season, an alternative approach to influencer marketing is emerging—one that involves partnering with influencers genuinely interested in your brand, even if their audience might not traditionally align with your product or service. 

Our author explores what PR professionals can learn from of a pair of Gen Z influencers’ approach to content creation and digital marketing.

This overwhelming success can perhaps be attributed by the fact that director Greta Gerwig and the entire cast understood their main target audience—women and girls.