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Tip Sheet: Hedge Fund Headaches: Best Practices for Communicating Through Economic Turmoil

By Dan Simon According to the most recent research by Eurekahedge, the hedge fund industry shrank by as much as a fifth (or $350 billion) in 2008, with 90% of that decrease coming in the … | MORE »

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Mtg @ 2: Private Microblogs Make Internal Comms Short and Sweet

It may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has … | MORE »

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Tip Sheet: New Year’s Resolution: Embrace Social Media

By Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media … | MORE »

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Key Performance Indicators: The Measurement Solution of the Future?

When the economy tanks, everybody starts to scrutinize the advertising, public relations and marketing budgets–especially the chief financial officer. So what do you say when your CFO asks you to prove that public relations is … | MORE »

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Tip Sheet: For PR Pros, Are Rules Made To Be Broken?

By Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed … | MORE »

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How To…Improve ROI in a Tough Economy

It’s an unfortunate reality of business: When the economy takes a turn for the worse, marketing, advertising and public relations are among the first budget items businesses cut. But in tough economic times, it’s more … | MORE »

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Preparing Execs for the Always-On World of Social Media Training

With the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview … | MORE »

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As Media Continues to Fragment, Communications Pros Take Note

Funnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind … | MORE »

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Tip Sheet: Advocacy Advertising: More Than Slightly Alive

By Michael Schick In this digital media age in which two-way communications and social media tools continue to grow in use and influence, it’s tempting for a client to conclude that a less "cool" media … | MORE »

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Hoax-Busting: Managing Gossip and Rumors Online

We’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food; … | MORE »

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