How To

Tip Sheet: Ethics & PR: Communications With a Conscience

July 28th, 2008 by

By Frank Ovaitt Is there such a thing as public relations ethics? Shannon A. Bowen, Ph.D., of Syracuse University, poses that question in the Institute for Public Relations Essential Knowledge Project’s "Ethics and Public Relations"… Continued

How To…Manage a News Conference

July 28th, 2008 by

News conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to "gather" and communicate remotely… Continued

Tip Sheet: Maintaining a Healthy Client-Agency Relationship

May 19th, 2008 by

By Colleen Edwards Although good results can occur from suboptimal client-agency relationships, the most successful programs–those with continuous dialogue, respect and remarkable results–are the ones with healthy client-agency relationships. Having been on both the agency… Continued

How To…Phrases to Avoid in Media Interviews

May 19th, 2008 by

When put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to… Continued

Investor Relations 2.0: Next Practices In Abolishing PR/IR Silos

May 12th, 2008 by

The evolution of the business landscape–aided and abetted largely by new digital technologies–has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything… Continued

Tip Sheet: Optimizing Speaking Engagements: 7 Ways to Build a Corporate Speakers Bureau

March 31st, 2008 by

By Lori Zetlin & Jeanne Tee Ask any VP of corporate communications what she/he is doing to secure executive speaking opportunities, and the overwhelming response will be "not enough." A savvy communications executive knows the… Continued

Employee Engagement VS. Customer  Loyalty

March 24th, 2008 by

According to a recent report conducted by Best Practices, there is a recognizable link between employee engagement and customer loyalty – specifically, companies that engage employees show gains in customer loyalty and satisfaction. Among the… Continued

Tip Sheet: How PR Gives Super Bowl Advertisers More Bang for Their Integrated Marketing Bucks

March 10th, 2008 by

By K.C. Brown While sports fans are still buzzing about the New York Giants’ historic upset over the New England Patriots in the 2008 Super Bowl, advertisers continue to create a different kind of buzz.… Continued

It’s Not You, It’s Us: Communicating To Employees During Transitions

March 10th, 2008 by

With a recession looming on the horizon, organizations across every industry are feeling the heat. The pressure is on to cut costs, reduce overhead and stay competitive as consumers tighten their own belts. The last… Continued

Tip Sheet: Media Training Execs for Social Media Coverage

January 28th, 2008 by

By Andrew Gilman The rise of social media has opened media training strategies up to many new possibilities. Not since the advent of video news releases (VNRs) has the industry had an opportunity to communicate… Continued