How To


avatar

The Mighty Have Fallen? Recession-Proof Agency-Client Relations

This time last year, as the U.S. economy rapidly approached the symbolic cliff’s edge from which it would fall, the public relations industry seemed to be standing strong. A 2008 survey of PR agencies conducted … | MORE »

Comments Off

avatar

Tip Sheet: Proving Value: 10 Measures of Success

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but … | MORE »

Comments Off

avatar

Recession Communications: Managing Employee Relations While Downsizing

Often when people talk about how to communicate layoffs, what they’re thinking is, "What do I say to the people I have to let go?" That’s understandable–layoffs are stressful. But before getting into the weeds, … | MORE »

Comments Off

avatar

Play to Win, Part II: Executing Executive Coaching Programs

Last week, PR News introduced the topic of executive coaching programs and considered how they can be valuable assets for communications executives, especially in a turbulent business climate. Developing a strategic program within an organization … | MORE »

Comments Off

avatar

How To…Re-Brand/Redesign a Corporate Web Site

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new … | MORE »

Comments Off

avatar

Make Internal Brand Equity Strongest Piece of Value Chain

These days, executives have little more to hang their hats on than their organization’s brand equity with stakeholders. Developing and maintaining this among each stakeholder group is a monumental task, but a very critical one. … | MORE »

Comments Off

avatar

Play to Win, Part I: Developing Executive Coaching Programs

The concept of employee training programs is common for organizations across all industries; it defines guidelines for prepping new hires to meet the demands of the job, and it grooms veteran employees to take on … | MORE »

Comments Off

avatar

Tip Sheet: Green Agenda: Convert Awareness to Action

By Frank J. Walter As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric … | MORE »

Comments Off

avatar

Under the Microscope: A New Regulatory Age Requires Increased Transparency

It was his first full day on the job and already President Obama was making quite an impression. In the first of what will surely be many sweeping policy changes, he swiftly set firm limitations … | MORE »

Comments Off

avatar

It’s Not You, It’s Us: Communicating Layoffs & Other Internal Crises

Last month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who … | MORE »

Comments Off