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Tip Sheet: Five Tips for Hiring Outside PR Firepower

If you need some PR help, remember to include the C-suite in the agency process. | MORE »

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B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way. | MORE »

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How To Maximize PR Efforts to Be Best in Show

With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help. | MORE »

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Tip Sheet: The Business Case for Ex-Employee Relations

Alumni networks aren’t just for HR—they can also be the catalyst for new business and improved brand reputation. | MORE »

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Want Digital? Choice Between PR Agency and Pure-Play Digital Shop Is Anything But Clear

Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices. | MORE »

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Tip Sheet: The Business Case for Ex-Employee Relations

Alumni networks aren’t just for HR—they can also be the catalyst for new business and improved brand reputation. | MORE »

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Hacking at LinkedIn Highlights PR’s Critical Role in Data Breaches

Data security incidents are causing consumers to think twice about doing business with brand victims. That’s why PR should be front and center in pre- and post-security crisis efforts. | MORE »

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Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement. | MORE »

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Pinterest for Brands: The Honeymoon Is Over, Now the Real Work Begins

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term. | MORE »

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In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed. | MORE »

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