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Management POV: Cultivate a Big Ideas Culture and Reward Success

Those in leadership positions have a responsibility to set the tone in their organizations by encouraging big ideas and celebrating when those ideas come to fruition. | MORE »

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Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media. | MORE »

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B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way. | MORE »

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How To Maximize PR Efforts to Be Best in Show

With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help. | MORE »

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Tip Sheet: Five Tips for Hiring Outside PR Firepower

If you need some PR help, remember to include the C-suite in the agency process. | MORE »

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Tip Sheet: Five Tips for Hiring Outside PR Firepower

If you need some PR help, remember to include the C-suite in the agency process. | MORE »

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Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement. | MORE »

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Tip Sheet: The Business Case for Ex-Employee Relations

Alumni networks aren’t just for HR—they can also be the catalyst for new business and improved brand reputation. | MORE »

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Want Digital? Choice Between PR Agency and Pure-Play Digital Shop Is Anything But Clear

Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices. | MORE »

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Tip Sheet: The Business Case for Ex-Employee Relations

Alumni networks aren’t just for HR—they can also be the catalyst for new business and improved brand reputation. | MORE »

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