How To

First Tactic to Use With a Hostile Audience: Acknowledge the Boos

July 23rd, 2012 by

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.

Timely, Measured Responses to Posts Result in the Tweet Smell of Success

July 23rd, 2012 by

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia

July 16th, 2012 by

The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.

Tip Sheet: Star Search: Recruiting Top Young Talent Socially

July 16th, 2012 by

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media.

Tip Sheet: Star Search: Recruiting Top Young Talent Socially

July 16th, 2012 by

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media.

PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’

July 16th, 2012 by

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.

Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

July 2nd, 2012 by

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

Management POV: Cultivate a Big Ideas Culture and Reward Success

July 2nd, 2012 by

Those in leadership positions have a responsibility to set the tone in their organizations by encouraging big ideas and celebrating when those ideas come to fruition.

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

July 2nd, 2012 by

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Tip Sheet: Five Tips for Hiring Outside PR Firepower

June 25th, 2012 by

If you need some PR help, remember to include the C-suite in the agency process.