PR News Blogger Network

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Colonel Sanders is Back and He’s Spreading

June 1st, 2015 by

The new KFC ads featuring Darrell Hammond as Colonel Sanders are good PR, touching many of the points PR and communications pros have been espousing in PR News and at prnewsonline.com to keep brands, especially older ones, relevant.

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PR Lessons from David Letterman

May 20th, 2015 by

It’s the end of an era. Early Thursday morning David Letterman signs off as host of CBS’ “Late Show” after a 33-year-run on late night TV  (including 10 years as host of “Late Night With David Letterman” on NBC). Whether introducing America to “Stupid Pet Tricks,” swimming in a large vat of breakfast cereal or […]

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Ten Lines from Mad Men You (Hopefully) Won’t Be Hearing at Work Today

May 18th, 2015 by

The series finale of ‘Mad Men’ left it up to us to decide if Don Draper took on a new, third identity or whether California bliss and an inspired retreat experience led him back to the advertising life and to create the iconic “I’d Like to Buy the World a Coke” commercial.” After 92 hours […]

A Recipe for McDonald’s Image Problems: You Should Want Fries With That

May 14th, 2015 by

“Know Thyself” —inscribed on the forecourt of the Temple of Apollo at Delphi *** In 1967, in what seemed like a far less-complicated time, a McDonald’s TV commercial, borrowing the tune from “Down by the Riverside,” claimed its burger restaurants were “my kind of place, a hap, hap, happy place, a clean and snappy place.” […]

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A Recipe for McDonald’s’ Image Problems: You Should Want Fries With That

May 14th, 2015 by

“Know Thyself” —inscribed on the forecourt of the Temple of Apollo at Delphi *** In 1967, in what seemed like a far less-complicated time, a McDonald’s TV commercial, borrowing the tune from “Down by the Riverside,” claimed its burger restaurants were “my kind of place, a hap, hap, happy place, a clean and snappy place.” […]

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A Plain Truth About the Media Ecosystem

May 7th, 2015 by

There are so many sources of news media now and so many ways to get the news, it’s difficult to determine which outlets and journalists have the most influence. Also, social media has leveled the playing field, and traditional media brands don’t matter as much now. So you’ve been led to believe—or want to believe. […]

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A Plain Truth About the Media Ecosystem

May 7th, 2015 by

There are so many sources of news media now and so many ways to get the news, it’s difficult to determine which outlets and journalists have the most influence. Also, social media has leveled the playing field, and traditional media brands don’t matter as much now. So you’ve been led to believe—or want to believe. […]

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PR Agency Pros and the Cure for In-House Anxiety

April 30th, 2015 by

In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally only when something goes wrong that needs to get fixed, now. Sometimes they’re asked to wear so many hats and […]

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To Be Human in PR. That Is the Quest.

April 28th, 2015 by

I was in high school when my Home Economics teacher disclosed that Betty Crocker was not a real person but was a device to personalize the brand. For this naive Jewish girl in Baltimore, it might have been the equivalent of hearing there is no Santa Claus. Betty Crocker was not a real person. I […]

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Blue Bell Creameries Tries to Get in Front of a Crisis

April 23rd, 2015 by

When an organization is hit with a crisis, the response will often determine how long the crisis will last, in terms of negative media coverage, as well as any long-term erosion in brand reputation or lead revenue. That’s why PR execs need to keep a close eye on how the crisis now engulfing Blue Bell […]