PR News Blogger Network

Stay current with the latest trends, insights and personal takes on all things PR by visiting the PR Blogger Network, a one-stop rundown of the latest blog entries from some of the top thinkers and writers in the field.

 


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The Knicks Should Make Jackson PR Director, too

For the past few years, the New York Knicks have put on a clinic on how not to conduct media relations. With Jim Dolan at the helm, Knicks’ brass has valued secrecy more than storytelling. They prefer to hide from the media rather than face the fallout from nearly a decade and a half of […] | MORE »

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3 Pretty Little Lies About Marketing Communications

There I was in the dentist’s chair with the TV on in front of me, with the 10 or 11 “Good Morning America” co-hosts—or was it 13 or 14?—yelling and laughing maniacally as one at some unfunny cross-promotional tidbit about what’s trending on Twitter. I only prayed the whine and scrape of the ultrasonic scaler […] | MORE »

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3 Ways to Gauge the Benefits of New Social Networks

They’re breeding. In the last couple of years, social networks have started to proliferate in a big way, coursing through the brains of communicators who are still trying to figure out how to monetize some of the original social channels à la Facebook, LinkedIn and Twitter. New social networks and apps are coming fast and […] | MORE »

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The Landline Telephone Has Some Ring Left

Is the landline telephone headed for a museum near you? It increasingly seems that way, what with more and more people wedded to their cell phones and myriad hand-held devices. If landline phones do get mothballed, though, so, too, will what remains an effective communications tool for PR pros. But we may be getting ahead […] | MORE »

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5 Reasons You Should Focus Your Efforts on Social Media, Not Mainstream Media

Over the weekend, I repeatedly came across examples of the realities of the new media ecosystem. On Saturday, I saw on Facebook a hot conversation about an apparently serious car accident in my town. People were reporting what they saw. They were sharing second-hand accounts, and of course, opinions. I toggled over to the local […] | MORE »

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This Blog Post Was Not Subsidized by Amtrak

Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space. | MORE »

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Directing What Could Be the Second Act for Your Brand

F. Scott Fitzgerald wore many hats. He was the chronicler of the Jazz Age; author of “The Great Gatsby;” a charter member of the so-called “Lost Generation” and inveterate boozer. He also coined one of the most enduring quotes: “There are no second acts in American lives.” Well, no one is perfect. In America, second […] | MORE »

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When an Old Crisis Resurfaces: 4 Principles for an Effective Response

Yesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to say that, and it goes to a point I’m about to make.) And that point, to borrow from an old […] | MORE »

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9 Habits of Highly Effective PR People

There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making an impact with their organization or clients. But Public Relations cannot afford to be a majority of Good professionals if […] | MORE »

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