PR News Blogger Network

Stay current with the latest trends, insights and personal takes on all things PR by visiting the PR Blogger Network, a one-stop rundown of the latest blog entries from some of the top thinkers and writers in the field.

 


avatar

PR is Sales is Marketing is Advertising

The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […] | MORE »

Tags: | Comments Off

avatar

A Much Sharper Vision for Online Video

My older brother, knowing that that I want to get into online video—but continue to procrastinate about it—got me a Sony camcorder as a gift and I thank him for it. He gave me a push to finally start to better educate myself about how to shoot and produce online video, which is red-hot in PR and marketing. | MORE »

Tags: | Comments Off

avatar

This One Simple Question Can Transform Your Business Relationships

In the course of a week, a month, a year, how often do you check in, one on one, with your customers, business partners, clients, journalists, colleagues and stakeholders and as them “How am I doing”? | MORE »

Tags: | Comments Off

avatar

Writer, Teach Thyself

Write exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […] | MORE »

Tags: | Comments Off

avatar

Would You Like Ice Cream with Your Omelette? How to Surprise, Delight and Build Loyalty

Even the most beloved brands shouldn’t assume they are good to go with their customers, who are just a click or step away from turning their attention to your competitor. | MORE »

Tags: | Comments Off

avatar

A World Without Twitter?

PR News’ millennial advisory board members were pretty emphatic when they told us Twitter is the social networking platform they use the most in their work lives. Nothing else comes close. These dozen or so PR pros at b2c and b2b companies, nonprofits and agencies rely mostly on Twitter to communicate brand messages on social […] | MORE »

Tags: | Comments Off

avatar

How PR Can Strengthen Its Bond With Marketing

As C-level managers demand more accountability from their PR departments, communicators increasingly are trying to take their lead from marketing when it comes to measuring activity and demonstrating value. But the arc of media consumption is bending toward PR. If they’re to succeed in the future, both need to work together. | MORE »

Tags: | Comments Off

avatar

How Can PR Pros Build a Digital Business With 2020 in Mind?

Throughout the next five years, PR managers will also need to empower their staffs so that managers focus more on corporate goals and objectives. | MORE »

Tags: | Comments Off

avatar

Colonel Sanders is Back and He’s Spreading

The new KFC ads featuring Darrell Hammond as Colonel Sanders are good PR, touching many of the points PR and communications pros have been espousing in PR News and at prnewsonline.com to keep brands, especially older ones, relevant. | MORE »

Tags: | Comments Off

avatar

PR Lessons from David Letterman

It’s the end of an era. Early Thursday morning David Letterman signs off as host of CBS’ “Late Show” after a 33-year-run on late night TV  (including 10 years as host of “Late Night With David Letterman” on NBC). Whether introducing America to “Stupid Pet Tricks,” swimming in a large vat of breakfast cereal or […] | MORE »

Tags: | Comments Off