PR News Blogger Network

Delta Air Lines

Delta, We Thank You and Your Competitors for the Crisis Management Test Cases

December 21st, 2016 by

Is there an industry more vulnerable to crises than the airline industry? On the one hand you have the usually catastrophic nature of airplane crashes and terrorist attacks; on the other you have on every plane aggravated, gaseous, claustrophobic passengers packed like Pringles in a tube, armed with smartphones, ready to broadcast to the world any provocation.

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Anne Glauber: A PR Story for the Times and Time of Year

December 13th, 2016 by

Anne Glauber is using her 30 years in PR and communications to offer a hand to people like her. In truth, of course, there really are not many people like her. It’s become her mission to inform pancreatic patients of the possibility of clinical trials and experimental treatments.

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How to Begin the Search for Your Brand’s Visual Identity

December 8th, 2016 by

If you’re with a B2B company, professional association or government agency, finding your visual identity for Instagram and Snapchat, for instance, might be the subject of weekly, or daily, meetings. These meetings might have proved fruitless. Keep in mind your visual identity can be as simple as a single color. Is there one color that dominates your logo or calls to mind an emotional connection with your product or service?

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Do Your 3 Search Words Suck? Six Questions to Ponder Now

November 7th, 2016 by

You need better and smarter ways to approach reputation management than Googling your brand’s name or your own name. Here are six questions that, if you can answer them correctly and/or honestly, will take you to the next level (however you may define a higher level). For instance, what’s your brand’s story? Can you imagine reading a short story about your company to your child at bedtime?

Subway

Jared’s Crisis Lingers Over Subway

October 25th, 2016 by

There’s an old joke about why it’s good to use a credit card when you dine out. The punchline is that you can eat today and delay getting indigestion for four weeks, when your charge card bill arrives. The PR team at Subway likely is having a similar feeling these days.

Subway

Jared’s Crisis Lingers Over Subway

October 25th, 2016 by

There’s an old joke about why it’s good to use a credit card when you dine out. The punchline is that you can eat today and delay getting indigestion for four weeks, when your charge card bill arrives. The PR team at Subway likely is having a similar feeling these days. Jared Fogle, the brand’s… Continued

The post Jared’s Crisis Lingers Over Subway appeared first on PR News Blog.

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9 Great Ideas from Award-Winning Communicators

October 21st, 2016 by

Your stakeholders – humans just like you and me – want to be part of a movement, not part of a marketing moment. That statement rang true to the hundreds of attendees at PR News’ Platinum PR Awards gala held Oct. 19 in NYC. That morsel of wisdom, shared by one of the award winners, was in great company with other bits of sound advice offered by communication leaders from corporations, nonprofits and agencies who took home their coveted prize.

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Be Careful Around Those Microphones and Cameras

October 10th, 2016 by

You’re having a non-work-related party at your home Saturday night. Invited are neighbors, relatives, friends, including me, a journalist by day, to enjoy drinks, an elegant diner and a terrific view of the city from your high rise. It’s a perfect night until I, a journalist, overhear two of your guests talking about something that could be a big story.

facebooklive

Facebook Live for B2B Brands—the Why and the How

October 3rd, 2016 by

It’s a given that b2b leadership is focused on sales. You can use that to your advantage if you’re trying to win C-suite approval at a b2b company for investing resources in an ongoing series of Facebook Live broadcasts. Define your ideas for Facebook Live streams in terms of lead-generation and sales potential. This will also help give weight and meaning your Facebook Live metrics.

White Button with Big Data Icon on Computer Keyboard. Information Concept.

Let’s Make Public Relations More Relevant

September 12th, 2016 by

It’s imperative that as communicators we showcase our good work, we prove our worth, we take integrated communications seriously and we don’t squander the leadership position in content marketing and social media. To get there, we need to brush up on measurement, data and analytics.