PR News Blogger Network

Data Analysts in the Newsroom: 6 Ways to Adapt Your Media Pitches

March 28th, 2018 by

Among the topics PR people talk about most at trade events is how media relations has changed. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly (or humanely) possible. Pretty much gone are the days of reporters having time to be able to schedule casual lunches… Continued

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Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches

March 28th, 2018 by

It is a given that the newsroom is changing. It is smaller and more diverse, for example. A new study from the Tow Center of Digital Journalism at Columbia University also points out that people who are skilled in data, analytics and platform-oriented operations have infiltrated newsrooms. We asked media relations professionals for tips about pitching to this more data-infused newsroom.

Mark Zuckerberg, Co-CEO, Facebook

‘Meaningful Social Interactions’ From Facebook’s Leadership Remain Scarce as Cambridge Analytica Story Accelerates

March 21st, 2018 by

We’ve seen it before but it never seems to lose its irony: A brand built on something turns out to be in short supply of it. The British arm of KFC recently ran out of chicken. Built on collecting and protecting sensitive financial data, Equifax turned out to be clueless when handling customers’ confidential information. And Facebook, which espouses “meaningful social interactions,” has leaders who have been slow to talk about its biggest crisis yet.


Tillerson, United, the SEC, Bozoma Saint John—Your Week (so far) in Messaging

March 14th, 2018 by

There’s been no shortage of news in the past couple of days, much of it relating to messaging, brands and crisis management. It’s difficult to know where to start, though it’s hard to ignore the messaging that emanated from the ousting of Secretary of State Rex Tillerson. Other interesting messages and lessons came from Tillerson’s deputy, the SEC, United and Uber’s Bozoma Saint John.

Next Gen

What Next-Gen Communicators Look Like From Senior Leaders’ POV

March 7th, 2018 by

According to PR News’ 2018 Salary Survey, the most important skills for advancement in communications are written communications, media relations and content creation. Way down on the list, at No. 8, is measurement/data analysis skills. A roundtable conversation with 14 senior communications pros painted a different picture.


From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

February 26th, 2018 by

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. It’s on you to get your head around these trends and make something of them.


Jim Carrey Wants You to Dump Facebook. Crisis or Bad Day for Mark Zuckerberg?

February 7th, 2018 by

Comedian/actor Jim Carrey has begun a campaign to dump Facebook due to the company’s profiting off fake news and ads it sold to Russian agents during the U.S. presidential election. Part of Carrey’s beef is that Facebook still isn’t doing enough to stop it. He’s removed his Facebook page, given up his Facebook shares and urges concerned investors to do the same. Should Facebook consider Carrey’s actions a crisis or a bad day?

The F Word: It’s Time to Make Your Move

January 29th, 2018 by

Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. You’ve heard it so many times: fail fast, learn and grow. If only it were easy to fail successfully. At the PR News Top Women in PR Luncheon on… Continued

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wall of failures

The F Word: It’s Time to Make Your Move

January 29th, 2018 by

At the PR News Top Women in PR Luncheon on January 23 keynoter Melissa Bernstein of toy company Melissa & Doug shared all the misses among the hits of puzzles, toys and stuffed animals over the company’s 30 years. At their headquarters in Wilton, CT, there’s a whole room dedicated to failure—toys that seemed like such a good idea until they weren’t. As Melissa pointed out, it’s only through repeated failure that she’s found great success.

Woman working with his laptop

4 (More) Tips to Help You Ace Your PR Writing Test

January 18th, 2018 by

If you’re in the market for a new job in communications, assume that anybody you might be meeting for an interview once made the mistake of hiring somebody without having given that person a writing test (it’s a mistake you make just once). Expect to be asked to take a writing test, and take these four tips to heart.