PR News Blogger Network

Stay current with the latest trends, insights and personal takes on all things PR by visiting the PR Blogger Network, a one-stop rundown of the latest blog entries from some of the top thinkers and writers in the field.

 


avatar

‘Stuffy Old Men’: Report Acknowledges GOP’s PR Problem

The GOP has a PR problem. The party so much as acknowledged that on Monday with the release of a 100-page report  detailing messaging shortcomings that Republicans say are the cause of its jarring defeat last November to incumbent President Barack Oba… | MORE »

Tags: | Comments Off

avatar

Why I Didn’t Ignore Your PR Pitch

The commonly used word “pitch” can be a disservice to the PR trade.  Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it or the recipient isn’t paying attention). Pitch… | MORE »

Tags: | Comments Off

avatar

Why I Ignored a PR Inquiry

Last week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market).I’m kind of embarrassed to admit this, but … | MORE »

Tags: | Comments Off

avatar

Starbucks CEO Brews a New Cup of Communications

With his new comic book Starbucks Chairman-CEO Howard Schultz offers a unique way to communicate the attributes of his brand and fly above the competition.“Howard Schultz: The Man Behind Starbucks,” which is produced by Blueprint … | MORE »

2 Comments

avatar

Dance Fever Results in Viral Hits, Some Misses and a Lesson or Two for PR

While the Obama/Fallon “Mom Dancing” video a PR success story, the Harlem Shake caused problems for a couple of brands. | MORE »

Comments Off

avatar

Half-Baked Digital Ideas Will Leave Your Customers With a Really Bad Taste

While nearly every brand is online  – be it with a Web site, email marketing programs, social media, apps  – many brands make the mistake of going a bit too far by not going far enough. I’m not talking about chasing the next shiny object. I’m… | MORE »

Tags: | Comments Off

avatar

Bogie’s Last Film is a Reminder That PR Groups Need to Change Their Script

This past weekend it was nice to turn on Turner Classic Movies (TCM) and curl up with “The Harder They Fall” (1956), in which Humphrey Bogart plays a downsized newspaper reporter who becomes a PR … | MORE »

Comments Off

avatar

PR at the Bat: What Public Relations Pros Can Learn from Spring Training

Major League Baseball’s Spring Training is in full swing.  It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of playing in the World Series eight months from … | MORE »

Tags: | Comments Off

avatar

PR at the Bat: What Public Relations Pros Can Learn from Spring Training

 Major League Baseball’s Spring Training is in full bloom.  It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of playing … | MORE »

1 Comment

avatar

BlackBerry’s PR Life Lessons

A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions a… | MORE »

Tags: | Comments Off