Ogilvy Public Relations
Four-time Emmy winner and former ABC News Correspondent Betsy Stark joined Ogilvy Public Relations in 2012 as Managing Director of Content and Media Strategy. In this leadership role, she directs the development of original, client-owned content and advises clients on all aspects of media engagement. Her 13-part video-testimonial series on behalf of the Government of Mexico helped the agency earn both Sabre and PR Week awards for reputation and crisis management, and in 2013, PR Week named her to its “Power List” for outstanding work as a content creator. Betsy leads the agency’s Executive Branding practice, working directly with C-suite leaders to define their personal brands, raise their profiles and drive their business objectives. She is a sought-after media trainer among the agency’s top clients, bringing an insider’s understanding to the art of the interview.