Barlow, Ann_Peppercomm

2017 Top Women in PR

Ann Barlow

President, West Coast; Managing Director

Peppercomm

Ann Barlow is a confident leader who knows not only how to deliver results but to build teams that can do the same. Her mission is to advance the success meter for clients and employees. Barlow sets a positive example, pushing teams to challenge themselves and strive for greatness.

Even with long hours, Barlow finds time to mentor women in prison and empower women as a board member of the nonprofit Watermark, an organization that connects, develops and advocates for the advancement of women in the workplace.

When a global company is faced with a crisis, it needs the support of a strong communications team to help not just manage the crisis but the company’s overall reputation. Barlow is an effective crisis communications counselor because she starts with “why”—the purpose that inspires the organization to do what it does—and frames her strategies accordingly. Barlow demonstrates care and concern for clients through her strategic communications and treats every team member as a communications partner. She also has the ability to humanize a corporation and its position, ensuring that messaging is genuine, authentic, real and believable. Media coverage, public sentiment and internal feedback in this particular crisis have shown that the commitment to transparency and responsiveness have helped mitigate the negative impact of a crisis.