Winner: Tim Baker, Vice President, Digital Strategy, MWW
Tim Baker was a leader and key player in the creation and execution of the New Jersey “Stronger Than the Storm” campaign, a 360° program that revolved heavily around the use of social media as a catalyst in telling the story of the Jersey Shore’s recovery from Hurricane Sandy. From the inception of the campaign, the integration of a memorable hashtag into every consumer touch point allowed people from all across the world to rally around New Jersey during the essential tourism season. By strategically incorporating images, video, and user-generated content with the hashtag, as well as engaging influencers from celebrities to the office of President Obama, the #STTS program reached hundreds of millions of people.
Baker also led his team through the launch of the McDonald’s Nutrition Network, which provides grants to local nonprofits that are spearheading nutrition-based projects. The campaign generated more than 3 million Twitter impressions and 400 tweets from the launch event.
Baker acts as a liaison between MWW’s Digital/Social Media Marketing practice and the company’s other practice areas, enabling digital efforts to be incorporated into all campaigns as needed.
- Brett Holland, Manager, Interactive Communications, Pepco Holdings
- Timothy Hopkins, Digital Media and Content Manager, International Association of Fire Chiefs
- Jean Medina, Senior Vice President, Communications, Airlines for America
- Anastasia Khoo, Marketing Director, Human Rights Campaign