Platinum PR Winners and Honorable Mentions

2007 | 2006 | 2005

2007

Anniversary Campaign

American Airlines and Weber Shandwick - The AAdvantage of Frequent Flying: American Airlines AAdvantage Program Celebrates 25 Years

BT and Trimedia Harrison Cowley - Finding a New Voice for the BT Speaking Clock

Impact Communications Australia - Celebrating 300 Years of Twinings Tea

The Hershey Company and Hill & Knowlton - Hershey's Kisses the Red Carpet

 

Annual Report

Allstate and Meta4design- The Allstate Corporation 2006

American Legacy Foundation - Story of the Year: 2006 Annual Report

Blue Cross and Blue Shield of North Carolina - "Your plan for better health" - 2006 Annual Report

Charles Schwab - We've Always Been Different

MasterCard Worldwide - MasterCard 2006 Annual Report

The Coca-Cola Company - The Coca Cola Company Annual Review

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Blog

Ogilvy Public Relations Worldwide - LenovoBlogs.com

Peppercom Strategic Communications - RepMan Blog

Southwest Airlines - Nuts About Southwest

Yahoo! Inc. - Yodel Anecdotal

 

Branding

Colgate-Palmolive and Cohn & Wolfe - Lady Speed Stick "My 24/7 Life"

GolinHarris for Nintendo of America - Nintendo: “Disrupts" The Interactive Entertainment Industry

Siemens and Weber Shandwick - Building America's 21st Century Infrastructure

Waggener Edstrom Worldwide - T-Mobile Sidekick: Building an Influential User Community

Yoplait & Cone - Yoplait Champions, Yoplait's Best Brand Evangelists

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Cause-Related Marketing

Boost Mobile & RockCorps with Miles Ahead Entertainment - Boost Mobile RockCorps

Entergy - Entergy Corporation's Low Income Initiative

Travelocity and Vollmer Public Relations - Travelocity's "Be a Hero - Go Zero"

 

Community Relations

Dittus Communications - Shell is Coming Home

Montgomery County Health Department and MWW Group - Rock the Smoke: High Schoolers Compete for MTV Spot

Nestlé (Malaysia) Berhad - Spicing Up the Community

Tyson Foods and Mitchell Communications Group - "Tyson Foods Powers the Fight Against Hunger"

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Crisis Management

American Legacy Foundation and Golin Harris - Public Health David vs. Goliath

Association of Zoos and Aquariums Public Communications Inc. - "Keeping Elephants In Our Future"

Gutenberg Communications - Walking the Corporate Tight Rope to Effectively Manage Change

Solomon McCown & Company - Healthy Prognosis After Measles Outbreak

 

Editorial/Op-Ed

Deloitte and Hill & Knowlton - Call for Papers

Neiman Group & PA Department of Health for Switchers - Anti-Tobacco Campaign

Nintendo of America and GolinHarris - Nintendo Reaches the Mass Market

Siemens Medical Solutions & Coyne Public Relations - Getting the Healthcare Field Wired

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Employee Relations

DHL - DHL Delivers "I'm On It" Internal Campaign

Cadbury Schweppes Americas Beverages with Ketchum NYC and Hewitt -Opposites Attract: An Acquisition-Integration Success Story

McDonald's Corporation and dg&a - Drive-Thru Optimization: Helping build drive-thru capacity and drive the business forward

Piedmont Hospital and GolinHarris - "Soul Search" - Piedmont Hospital's Employee Referral Campaign

 

Event Marketing

Chrysler Group and Clear!Blue - Jeep Stick in the Mud

Fairchild Tropical Botanic Garden and rbb Public Relations - Chihuly at Fairchild 2005/2006

Rocket Science - "FinNode: Web2Mobile"

Mall Of America - World's Largest Gingerbread House

Sprint - Sprint at Super Bowl XLI

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External Publication

i2 Technologies - Supply Chain Leader

Aetna & Ketchum - Navigating Your Health Benefits For Dummies

Latham & Watkins LLP - 2006 Pro Bono Annual Review

The Alberta Teachers' Association - Parenting through the School Years

University of Maryland, Baltimore - Maryland Magazine

 

Financial/Investor Relations

MasterCard Worldwide and Weber Shandwick Worldwide - Putting MasterCard at the Heart of Commerce: Priceless

NII Holdings and Burson-Marsteller - NII Holdings

Richard Ramlall - RCN Corporation Integrated Investor Relations

Red Lion Hotels Corporation & CCG Investor Relations - Red Lion Roars Again

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Global PR Campaign

Cisco Systems - Cisco TelePresence: Follow The Sun

KFC and Weber Shandwick - KFC Face from Space

Metaldyne & The Millerschin Group - Metaldyne/Asahi Tec Global Communications

Tektronix - Global Communications Partner Program

The NewsMarket - George Clooney/Save Darfur

 

Internal Publication

Consorta, Inc. - The Source: Strategies and Solutions for Supply Chain Success

Johnson & Johnson Pharmaceutical Services, L.L.C. - The Pharma Frontier

RBC Royal Bank - Extreme Makeover: Revamping the Royal Advisor Newsletter

Robert Bosch LLC - Bosch in the United States: The First Hundred Years

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Large PR Firm of the Year

APCO Worldwide

Fleishman-Hillard

Ketchum

Porter Novelli

 

Marketing Communications

Colgate-Palmolive and Cohn & Wolfe - Lady Speed Stick "My 24/7 Life"

Reynolds Consumer Products and Manning Selvage & Lee - Reynolds Wrap Foil Grillaxation 2006

Samsung and MWW Group - MWW Group Delivers Big Results for Samsung's WEP200 Headset

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Media Event

Clear!Blue Communications - 2006 NAIAS – Jeep Breaks Free!

Dan Klores Communications (DKC) - “The Secret Life of Houdini”

The Goodyear Tire & Rubber Co & Coyne PR - Hello my Name is… The Launch of New Goodyear Blimp

American Academy of Family Physicians with GYMR Public Relations - Vote for America's Health Capitol Hill Rally

Rehabilitation Institute of Chicago and Edelman - Bionic Woman Media Campaign

 

Media Relations

D S Simon Productions and Parade Magazine - "What People Earn" Issue

LEGO Systems, Inc, and Flashpoint PR, LLC - "Expect the Unexpected: Re-Launching the Consumer Innovation Revolution the LEGO Way"

Nikon Inc. and MWW Group - Nikon/Kate Moss Advertising Campaign Introduction

Nintendo of America and GolinHarris - Nintendo Turns Grandparents Into Gamers

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Midsize PR Firm of the Year

MWW Group

OutCast Communications

Peppercom

Taylor

 

Multicultural Campaign

American Honda and Flowers Communications Group - 2006-2007 Honda Battle of the Bands

Mindshare Interactive Campaigns - NuestraPhRMA.org

Pacific Gas and Electric Company (PG&E) - PG&E CARE Program Multicultural Campaign for 2006

Procter & Gamble and Fleishman Hillard - Tide Thank you Serenades

Family Pride and Renna Communications - Introducing LGBT-Headed Families to America

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Online Communications

Cingular & Fleishman-Hillard Inc. - Engaging Youth in MTV's Virtual Laguna Beach

GE and Edelman - GE's NextFest Blog

Medialink - Man vs. Machine

Nikon Inc. and MWW Group - Nikon's Online Press Room Drives Publicity 24/7

Ogilvy Public Relations Worldwide - Aveeno POSITIVELY AGELESS "Fountain of Youth"

 

Podcast/Videocast

American Society for Microbiology - MicrobeWorld Radio

Bain & Company and Atwood Partners, Inc. - India Recruiting Podcast

Greater Philadelphia Tourism Marketing Corporation - SoundAboutPhilly Podcast Tours

Honeywell - Nobel Moments Podcast Series

iPressroom and Schwartzman & Associates - "On the Record…Online"

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Pro Bono Campaign

Ink Inc. - Freedom is Not Free Campaign

Spectrum Science Communications - The Progeria Research Foundation Campaign

Off Madison Ave - Uhuru Ascent: Expedition to Mt. Kilimanjaro

 

Product Launch

General Mills and Padilla Speer Beardsley Inc. - America Bursts Into Songs For Yogurt Burst Cheerios

Heineken USA and Manning Selvage & Lee - Heineken Premium Light: Trading Up to a New Level of Luxury

Maloney & Fox with Golden Loder Associates - Small Is The New big: RCA Small Wonder Zooms To The Top

Nintendo of America and GolinHarris - Wii Love It! Nintendo Takes Gaming to the Masses

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Public Affairs

American Heart Association and Cone LLC - American Heart Association's Power to End Stroke

Burson-Marsteller - VOTEXAS

Clarendon Group - The Vote Yes on 9 Campaign

National Association of Community Health Centers - Legacy of a Disaster: Health Centers and Hurricane Katrina One Year Later

Nestlé (Malaysia) Berhad - Nestlé, Nourishing Malaysia Showcase 2006

United Health Foundation and Tunheim Partners - "America Gets its Annual Check Up"

 

Public Service Announcement (PSA)

Cartoon Networks - Rescuing Recess

Safe Electricity - "Play Fair, Play Safe"

Office of the Comptroller of the Currency - Contact Your Lender PSA

Ogilvy Public Relations Worldwide - Screening Saves Lives: Building Awareness. Engaging Communities. Leveraging Partners

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Re-Branding/Re-positioning

CRT/tanaka - Girl Scouts of the USA Healthy Living Launch

GolinHarris - Fulfilling the Promise of "The Human Element" Enhancing the Dow Chemical Company's Reputation

Susan G. Komen Breast Cancer Foundation and Weber Shandwick - Komen Re-Branding Launch

 

Research & Measurement

AllianceBernstein Investments andTiller, LLC - College Savings Crunch

American Society of Plastic Surgeons and KDPaine & Partners LLC - Using Content Analysis to Demonstrate Efficacy and Formulate PR Objectives

EMC and OutCast Communications - "The Expanding Digital Universe" Launch

Waggener Edstrom Worldwide - Microsoft Windows Live OneCare Retail Announcement: WExView Measurement and Analysis of Impact

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Satellite Media Tours

D S Simon Productions and Coburn Communications for 9Lives: Morris' One Million Cat Rescue SMT

MultiVu, a PR Newswire Company - Six Flags and MultiVu Launch of the Tatsu Roller Coaster - The SMT

Siemens Medical Solutions, Coyne Public Relations and Medialink - Bringing Healthcare Into the 21st Century

Susan G. Komen for the Cure and Weber Shandwick - 5th Anniversary Brand Launch SMT

 

Small PR Firm of the Year

Airfoil Public Relations

Financial Relations Board

SHIFT Communications

Warschawski

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Speeches

American Medical Association - The AMA Venue Development Program

Dominion - " A Train Wreck Waiting to Happen?" by Thomas F. Farrell, II, President and CEO, Dominion

Solomon McCown & Company - Jerry Rappaport Jr. REFA 'North Star" Speech

Urban League of Pittsburgh and MARC USA PR - “Urban League State of Black Pittsburgh”.

 

Web Site

American Society for Microbiology - MicrobeWorld Radio

Chevrolet and Weber Shandwick - Chevy Aveo Livin' Large Campus Challenge

Mindshare Interactive Campaigns - BSA Cyber Treehouse

Waggener Edstrom Worldwide - Virtual CES

Yahoo! Inc. - Yahoo! Time Capsule

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2006

Analyst Relations

CCG Investor Relations - Sell-Side Analyst Outreach for Diodes

 

Anniversary Event

Yahoo! Inc – Yahoo! 10th Anniversary Global Campaign

Allstate Insurance Company - Allstate Celebrates 75 Years

Public Communications Inc. - Shedd Celebrates 75

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Annual Report

Curran & Connors - FEMSA 2005 Annual Report

Elizabeth Glaser Pediatric AIDS Foundation - Conveying the Emotion of a Global AIDS Foundation Through its Annual Report

International Fund for Animal Welfare - IFAW

iPR Ogilvy Limited: Li Ning Company Limited “Remarkable Strides, Annual Report 2005”

 

Blog

Peter Himler: Blog - The Flack

DaimlerChrysler Corp - The Firehouse.biz, The Chrysler Group Media Blog

Driveitaway Inc.& Tierney Communications – “Fleeting thoughts: Adventures in the World of Automotive Remarketing”

Edelman: Avent Sisterhood Six: Connecting Moms Across the Miles (sisterhoodsix.com)

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Branding/Re-Branding Campaign

Weber Shandwick - Raising the Profile of a Quiet German Giant

BIGfrontier Communications Group- Making Sauerkraut Sexy

The Goodyear Tire & Rubber Co. - Goodyear’s Richard Hamilton Project

Wines of Chile & RF|Binder Partners - Wines of Chile: The Next Generation

 

Cause-Related Marketing

McDonald’s Corporation & GolinHarris - World Children’s Day at McDonald’s

Cone LLC - American Heart Association Go Red for Women Campaign

Mail Boxes Etc., Inc. , Fleishman-Hillard & First Degree - The UPS Store & Mail Boxes Etc. Deliver Some Love: 2005 Toys for Tots Campaign

Reebok International, Hill & Knowlton - Reebok Human Rights Award Media Program

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Community Relations

Development Counsellors International on behalf of the Baton Rouge Area Foundation: Helping the Displaced of Hurricane Katrina: A National Public Outreach Campaign

Fast Horse Inc. - “Grooving Your Body Toward Better Health”

Haberman & Associates: The U.S. Pond Hockey Championships

Pacific Gas & Electric Co. - PG&E CARE Program for 2005 Outreach Campaign

 

Crisis Management

American Veterinary Medical Association - After The Storm: Hurricane Katrina

Bayer Healthcare, Consumer Care Division & HealthSTAR Public Relations - Believe in ALEVE

Comcast South Florida: Hurricane Wilma Response

Porter Novelli - Folgers - A Response in the Wake of Hurricane Katrina

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Email Communications

Greater Baltimore Committee: GBC “LEADER” Newsletter

Allstate Insurance Company-North Central Region - Improving the Effectiveness and Efficiencies of Electronic Mail Communications

Broward County Library - Broward County Library’s E-Newsletter

Entergy Corporation - The Power of Hope and Operations ReSTORE Hope

 

Employee Relations

Quest Diagnostics & GH/Insidedge – Quest Diagnostics: Understanding the Patient Experience

Catholic Healthcare West – Communicating Horizon 2010

Comcast Cable, Eastern Division: Inside Out: Making Communications Count for Comcasters Comcast Cable, Eastern Division

Entergy Corporation - Entergy’s Pre-Hurricane Employee Awareness Campaign

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Event Marketing

Bank of America & MWW Group - Bank of America: Consumers Keep the Change

Honeywell and NASA’s FMA Live!

Volkswagen AG & eventlabs GmbH - Project FOX

Wm. Wrigley Jr. Company & Edelman - Wrigley Benefits of Chewing

 

External Publication

Latham & Watkins - Latham & Watkins: Recruiting Flash Drive

Hill & Knowlton - Harvest of the Month: Growing Healthy Students

Jacobs Center for Neighborhood Innovation & Effectiveness Through Communication Elementary Institute of Science “Miracle on 51st Street” Campaign Folder

U.S. Department of Health and Human Services - Terrorism and Other Public Health Emergencies: A Reference Guide for Media

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Financial/Investor Relations

Merrill Lynch Investment Managers & Tiller LLC - Hindsight2insight

Financial Relations Board: Alpha Natural Resources: From Appalachia to Wall Street

Investor Relations International - Making a China-based jewelry company into a U.S. stock market gem

 

Firm of the Year/ Large PR Firm of the Year

Weber Shandwick

APCO

Fleishman Hillard

Hill & Knowlton

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Firm of the Year/ Midsize PR Firm of the Year

MWW Group

A & R Partners Inc.

LEWIS Public Relations

 

Firm of the Year/ Small PR Firm of the Year

Peppercom

Airfoil Public Relations, Inc.

Coyne Public Relations

SHIFT Communications

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Global PR Campaign

Kodak & Ketchum - Cutting the Cord - Kodak Leads the Wireless Photography Revolution

APCO Worldwide - GML Limited

International Hyperhidrosis Society with the Chandler Chicco Agency - Know Sweat! Campaign

Yahoo! Inc – Yahoo! 10th Anniversary Global Campaign

 

Internal Publication

American Airlines & Weber Shandwick - American Airlines Gets Fuel Smart

Toyota Motor Sales, U.S.A., Inc. - Toyota Today, May-June 2005

Carpet One – INK

Gemstar -TV Guide International: SYNC

McCain Foods Limited: The Star

Panorama Public Relations - McWane Magazine- Casting for the Future

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Marketing Communications

Edelman - Microsoft Xbox Colony Turns the Gaming World Upside Down

Bank of America: Consumers Keep the Change

Medco Health Solutions & Coyne Public Relations - “Creating The Knowledge Source”

Travelocity & Vollmer Public Relations - Travelocity: The Customers Champion

 

Media Event

Dome HK: The Versatility of Hershey’s Cocoa

Microsoft, Security Technology Unit & Waggener Edstrom Worldwide - Inside the Situation Room: Microsoft Opens the Door to the Public During a Crisis

The Century Council - Girl Talk: Choices and Consequences of Underage Drinking

The United States Olympic Committee - U.S. Olympic Team Media Summit

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Media Relations

Smithsonian’s National Zoo - Giant Panda Cub

POM Wonderful - Fresh Pomegranate Public Relations Campaign

Schwartz Communications - “Positioning PowderMed to Avert a Flu Pandemic”

Weber Shandwick - Oreo “Milk’s Favorite Jingle” Contest

 

Multicultural Campaign

New Jersey Department of Health & Senior Services & Fleishman-Hillard, Inc. - The 20-Minute Test That Could Save Your Love Life

NJ Family Care & MWW Group - Taking Healthcare to the Streets

Ogilvy Public Relations - CMS African American Medicare Rx Campaign

Os-Cal & Duffey Communications - What’s Under Your Hat?

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Press Release

Cohn & Wolfe - Doubletree Hotels “Teaching Kids to CARE” Program

Chrysler Group and Clear!Blue – Dodge Dakota Pickup Pucker-Up

GolinHarris - Nintendo Unveils Plan to Arm Woodland Animals

 

Pro Bono Campaign

Carter Public Relations - Taking Center Stage: Shakespeare Dallas Benefits from PR

Ground Floor Media - 24 Hours to Keeping the Doors of the Tennyson Center Open

Premisa: Every Child Needs a Family

Voce Communications - A Forum for Social Change

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Product Launch

Waggener Edstrom Worldwide - Raise the Speed Limit: Microsoft Launches 64-bit Windows

Cohn & Wolfe – Lady Speeds Stick “24/7” Lifestyle

Meredith Corp. - Launch of Siempre Mujer Magazine

Yamaha Corporation of America & Giles Communications LLC - The Elton John Signature Series Red Piano

 

Public Affairs

American Medical Association: Keep Medicare’s Promise: Physician Cuts Hurt Seniors

Cone LLC - American Heart Association Go Red for Women Campaign

Burson-Marsteller - Be Ready. Make a Plan.

Sawchuk, Brown Associates - Tech Valley High School

TSG Consulting - System in Crisis

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Public Service Announcement

Christopher Reeve Foundation & MWW Group - Calling All Superheroes: A Smallville Superman Tag PSA

AstraZeneca & Burson-Marsteller - U.S. Conference of Mayors - Breast and Prostate Cancer Public Service Announcement Campaign

Ogilvy Public Relations: “Picture of Health” National PSA for CDC’s Screen for Life campaign

 

Research & Measurement

Hudson Highland Group & Ogilvy Public Relations Worldwide - Creating “The Leading Economic Indicator’s Indicator”

CDW Government, Inc. with O’Keeffe & Company, Inc. - Telework: Virtually Working in the Federal Government

Kitchen Public Relations and Spherion Corporation - “May The Workforce Be With You”

Procter & Gamble and Delahaye: Making the PR-to-Sales Connection

 

Web Site

GE - GE’s World Health Day - Picture a Healthy World in Times Square, NY

American Institute of Certified Public Accountants & Wunderman NY - The CPA Student Recruitment Campaign “Start Here. Go Places.”

Best Buy & Ketchum - Geek Squad Rescues Star Wars Fans from ‘Prequel-itis’: The GeekSquad.com ‘Absentee Kit’

Business Software Alliance & Dittus Communications - Meg A. Byte Interactive Online Game

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2005

Analyst Relations

Sell-Side Analyst Outreach - SI International & CCG Investor Relations

Nextel Communications Inaugural Industry Analyst Relations Conference - Nextel Communications

 

Annual Report

Annual Report 2004 - Nestlé (Malaysia)

2004 Annual Report: Global Warming: Can We Find Common Ground? - Cinergy Corp.

FEMSA 2004 Annual Report

MetLife, Inc. 2004 Annual Review

"Redefining State of the Art" Annual Report - Summa Health System

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Application of Research

"Leveraging Thought Leadership to Extend the Brand" - Monster Worldwide, Inc. & Weber Shandwick

Rural Homeowners Consumer Education Campaign - Propane Education & Research Council with Harris Interactive and Porter Novelli

Leisure Time Advocacy Initiative and Board - Hilton Family of Hotels

PRoof - Porter Novelli Key Message Assessment & Optimization – Watson Pharma & Porter Novelli

 

Cause-Related Marketing

IFAW's 2004 Seal Campaign - IFAW & Edelman

The Great American Bake Sale - PARADE Magazine

“PNC Grow Up Great” – PNC Financial Services Group & Cone

Volvo Drive for Life Days – Volvo, Haberman & Associates and Fitzgerald Brunetti Productions

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Community Relations

"Diageo Spirit of the Americas”– Diageo & Westhill Partners

360 Degrees of Financial Literacy - American Institute of Certified Public Accountants

Great Battery Roundup - AAA of Northern California, Nevada & Utah

Fireman's Fund Heritage: Supporting San Diego Firefighters for a Safer Community -Fireman's Fund Insurance

Start Something Program From Target & Tiger Woods Foundation - Patrice Tanaka & Company, Inc.

"Southwest Airlines Adopt-A-Pilot Program" - Southwest Airlines

 

Crisis Management

“Reforming WorldCom and Establishing the New MCI” – MCI & Hill & Knowlton, Inc.

"Do the Right Thing" - Henry Medical Center & GolinHarris

Protecting Consumer Confidence in US Beef: An Issues Management Success - National Cattlemen's Beef Association and Burson-Marsteller

Putting the Safety of Babies First - Gerber Products Company & Ruder Finn

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Email Communications

"Let Symantec's Voice Be Heard" - Symantec Corp. & Connect Public Relations

Nanotech News Email Newsletter - Foley & Lardner LLP

OFC/NFOEC Email Communications Campaign - WilkinsonShein Communications

 

Employee Relations

Choose Well, Use Well – Dominion

A Passion for Excellence – Dominion

Jump In! A New Approach to Annual Enrollment & Benefits – Nationwide

The New England Initiative - Hewlett-Packard

Tacoma Recycles @ Work - City Of Tacoma Solid Waste Management

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Event Marketing

The 2004 World Series of Poker - Harrah's Entertainment Inc. & Trahan Burden & Charles

2004 Entertainment Tonight Post Emmy Party - Paramount Domestic Television

Heart of a Woman Community Lecture on Women’s Heart Disease - Christiana Care Health System

HP & Office Depot Recycling - Hewlett-Packard & Hill & Knowlton, Inc.

 

External Publication

About the Towels, We Forgive You…Holiday Inn's Book Of Towel Tales - Holiday Inn Hotels & Resorts & GCI Group-Atlanta

Editors' & Reporters' Guide to Biotechnology - Biotechnology Industry Organization

The Common Thread - Education Management Corporation

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Financial/Investor Relations

Pfizer Inc. 2004 Annual Review - Pfizer Inc. & VSA Partners

 

Global PR

The Information Worker Board of the Future: Building a Bridge to the Internet Generation" - Microsoft Corp. & Waggener Edstrom

Business Software Alliance 2004 Global Software Piracy Study - Business Software Alliance & Dittus Communications

 

Internal Publication

McDonald’s Corporation - Customer Recovery Communications Toolkit - McDonald's Corporation & David Grossman & Associates

"50 Years Strong: The Evolution of Stantec" 50th Anniversary Book– Stantec

The New England Initiative - Hewlett-Packard

News@Sonoco - Sonoco

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Marketing Communications

"Answers for Living the Last Months of Life" - Hospice of Northwest Ohio, & R/P Marketing PR

Citibank's Credit-ED Program for Students - TMG Public Relations

The NASCAR NEXTEL Cup Series Sponsorship - Nextel Communications and Carter Ryley Thomas

Play Golf America - The PGA of America

What's the Download? Tackling Illegal File-Swapping – Edelman and the Recording Academy

 

Media Event

Musicland Group & Axiom Marketing Communications - The Sam Goody Bad Gift Boycott

Bring Your Cow to Dairy Queen - Pierson Grant Public Relations

Ford Motor Company & Ruder Finn - Ford Escape Hybrid-Manhattan on a Tank of Gas

McNeil Nutritionals & RF Binder Partners - The SPLENDA Gingerbread House

Promoting and Positioning the Grand Opening of the National Museum of the American Indians - Smithsonian Institute & Hill & Knowlton, Inc.

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Media Relations

Hampton Hotels - Make it Hampton

Access Communications - Two Horse Race

Dan Klores Communications with Northlich - National Underground Railroad Freedom Center

 

Multicultural Campaign

2004 CARE Campaign - Hill & Knowlton Inc

2004 CDC National Infant Immunization Campaign - HMA Associates, Inc.

"Strong Men & Women: Excellence in Leadership" Campaign – Dominion

El Cerdo Es Bueno - The San Jose Group

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Press Release

A Test on Troy: What's Real vs. What's Reel - University of Cincinnati

MultiVu's Multimedia News Release Helps Launch fresh2 - the First Odor-Fighting Light Bulb - MultiVu, a PRNewswire Company, and Communications Factory

Smithsonian Award Finalist Release - Hampton Hotels

 

Pro Bono Campaign

Road to Freedom - Latham & Watkins LLP & Hill & Knowlton, Inc.

A Legacy in Ice: The 2004 Ice Palace - Saint Paul Festival and Heritage Foundation & Padilla Speer Beardsley Inc.

Saving Illinois Parks and Wildlife - Partners for Parks and Wildlife & Public Communications Inc.

The UC Berkeley E-Vote Research Project: "Winning the 'Vote' for Electoral Reform" - Eastwick Communications

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Product Launch

Ford Escape Hybrid Launch - Ford Motor Co. & Ruder Finn

Genoa Color Technologies Launch – HiTechPR

Have a Heart: Launch for the First FDA - Approved Total Artificial Heart - Schwartz Communications

The Meow Mix Café - The Meow Mix Company & Grand Central Marketing Inc.

 

Public Affairs

"AccuPoll Champions Voter Verified Paper Audit Trail" - Paper Audit Trail for Electronic Voting & Antarra Communications

IFAW 's 2004 Seal Campaign - IFAW & Edelman

Saving Illinois Parks and Wildlife - Partners for Parks and Wildlife & Public Communications Inc.

“Winning Passage of the Class Action Fairness Act” - Porter Novelli Public Affairs

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Public Service Announcement

Medicine Cabinet - Purdue Pharma & Fenn Communications Group

"Llegando a ti con Salud" Public Service Announcement (PSA) with Asociación Puertorriqueña de Diabetes and Novo Nordisk Inc. - Asociación Puertorriqueña de Diabetes, Novo Nordisk Inc., & Biosector 2/Barreto&Brightwell Associates

 

Web Site

Online Renewal System - ClevelandZooSociety.org - Cleveland Zoological Society

FTC's Grand Scam Challenge - Federal Trade Commission (FTC) & Ogilvy Public Relations

FloridaJuice.com: FDOC's Online Communications Hub – GolinHarris

Hidden Landmarks - Hampton Hotels

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