2013 Platinum PR Awards: Firm of the Year (Large)


Winner: GolinHarris

Al Golan had recently started his own PR firm when he made a cold call to an aspiring businessman with a couple of hamburger joints. The man was Ray Kroc and the business was McDonald’s. More than 50 years later, McDonald’s remains one of GolinHarris’ core clients, along with a bevy of the top global brands such as Johnson & Johnson, General Mills and Walmart.

Historically known for its consumer marketing expertise, GolinHarris, which is owned by the Interpublic Group, is now able to provide clients with a full suite of PR and marketing services. Last year, for example, the agency rolled out g4, a new program for delivering integrated communications and ideas for audience engagement. The model has contributed to the agency’s strong financial performance in 2012, with revenue up nearly 17%.

GolinHarris also introduced Bright Collective, a media platform designed to create multi-channel marketing campaigns. The agency’s talent pool also reflects the tremendous changes engulfing the PR industry, with the company bringing in former journalists, producers and creative directors to join the team and spark more changes.

Honorable Mentions:

  • Cohn & Wolfe
  • Hill+Knowlton Strategies
  • Waggener Edstrom Worldwide
  • Weber Shandwick




Comments Off

avatar

About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.



Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.