PR News 2016 Diversity in PR Awards: Organization

Winner: Etched Communication

Etched Communication is a leading-edge, multi-cultural comprehensive marketing communication and public relations firm that embraces perspectives as diverse as the clients it serves.

Etched is a melting pot of cultures and perspectives from ethnic backgrounds, including Belgian, African American, Mexican, Indian, Pakistani and Chilean. Etched knows the importance of serving various organizations and individuals as well as fostering diversity in the workplace.

Its team members come from varied backgrounds, such as broadcast journalism, television, radio, marketing, event planning, print journalism and advertising. They have also worked in industries including non-profit, oil and gas, psychology, education, auto, service and technology.

Etched is helping diverse industries and individuals. Beyond that, its clients also help the advancement of fostering diversity. Each event Etched plans and every press release it writes has a ripple effect that benefits its community as a whole.

Etched has done great work for Luxe Colore, “a shopping retreat for the globally chic.” Luxe Colore connects distinctive designers and products from all corners of the globe with discerning trendsetters who crave stylish individuality and graceful panache. These brands would not be accessible to U.S. consumers if not for the Luxe Colore website. Etched has been instrumental in Luxe Colore’s strategic planning and media relations. Tactics included media pitching, crafting and distributing news releases, assisting with event planning, and on-site media relations and social media strategy.

Etched’s goals for the campaign were to grow awareness, elevate visibility for the client as a tastemaker in the fashion industry, and increase the quantity of media clips. Due to Etched’s tireless efforts, Luxe Colore participated in high-profile events like Mercedes-Benz Fashion Week. Etched was also able to secure media placements in various fashion blogs and outlets, which garnered more than 40 million impressions.