PR News' Digital PR Awards is the industry's top honor in the PR and communications digital space, recognizing outstanding digital initiatives among corporations, agencies and nonprofits. The coveted awards set the industry benchmark for excellence across all areas of digital PR. The winners of the Digital PR Awards are those organizations that took risks, made tremendous strides and understand the power of digital communications in public relations. Your hard work is done – now it’s time for you and your team to get recognized for it! The awards will also salute the PR, marketing and communications executives behind the scenes who make these digital initiatives shine.
Are you ready to enter? It's easy to compete, as your campaigns and people speak for themselves. But you have to enter to be considered, so don't let your competitors steal the show. All winners and honorable mentions will be honored in October 2012 in New York City and in the annual PR News Digital PR Awards Special Issue.
Who Should Enter?
|Winners will be awarded in the following categories:|
How To Enter
Compiling Your Entry
The following information must be listed on your synopsis:
- Category entered
- Title of entry (as it would appear on your award)
- Team members (on campaign)
- Key contact for entry
- Organization submitting entry
- Budget (All budget information is strictly confidential and will not be published w/o expressed permission.)
Within your two-page synopsis (max 800-1200 words), please describe your campaign or PR initiative using the following subheadings:
- Evaluation of Success/Results/ROI
Supporting materials should show evidence of the success of your work. It can be any of the following: sales figures, brand media coverage, clippings, photos, urls/web sites, research documents, and testimonials.
Deadline: July 13, 2012
Late Deadline: July 20, 2012
All entries must be final and paid for by Friday, July 20, 2012.
For entries finalized between July 13 and July 20, 2012, please add a $199 late fee per entry. Finalists will be notified in late August and honored in October 2012 in New York City.
The price of each primary entry is $300. If you submit the same entry into multiple categories, the additional fee is $199 per category. Late entry surcharge of $199 per entry. Payment in full must accompany the entry.
All entries are non-returnable and non-refundable.
How are the entries judged?
Entries are judged by a blue-chip panel of corporate, agency, nonprofit and academic executives, as well as by the staff of PR News. We evaluate your entry based on creativity, innovation, sound planning implementation and results. Our most important criterion is proven success in aligning your strategic objectives with you end goals.
Who is eligible to win an award?
Any communications team or individual – corporate, agency, association, governmental agency or nonprofit – of any size is eligible to enter the Digital PR Awards Program.
Where and when will the reception be held?
The winners and honorable mentions will receive their Digital PR Awards in October 2012 during an awards luncheon in New York City.
How do I increase my chances of winning an award?
Emphasize the goals of your campaign, as well as your campaign’s achievements in your synopsis. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign.
When will I be notified about the status of my entry?
You will be contacted by PR News staff regarding the status of your entry online if you are named a finalist in the awards program. Finalists are notified 30-60 days in advance of the Platinum PR Awards/Digital PR Awards ceremony.
Must we include our campaign budget?
It’s not a requirement, but it helps the judges to better compare your campaign against other entries. Include at least a reasonable budget range. The judges always take into account the campaign budget relative to the goals and outcome. All information is confidential and will not be published.
What is your tax ID number?
Please contact Marketing Coordinator, Saun Sayamongkhun at (301) 354-1694; firstname.lastname@example.org.
To sponsor the Digital PR Awards and the Awards Event in October, please contact VP & Publisher, Diane Schwartz at (212) 621-4964; email@example.com.