Cone Communications’ expertise in CSR spans almost three decades – creating and executing some of the nation’s most memorable and impactful cause marketing and CSR programs.
Cone’s pioneering CSR research on stakeholders’ expectations of companies’ role in addressing social and environmental issues helped mainstream, and continues to shape and influence, global CSR communications. Today, Cone makes a difference by inspiring action and delivering return for businesses, brands and nonprofits.
Cone’s continued its leadership in CSR issues research with the release of the 2015 Cone Communications/Ebiquity Global CSR Study in May 2015. This comprehensive report examines the perceptions global consumers have on issues ranging from education to climate change, as well as what role consumers believe companies should play. Near universal in their demands for companies to act responsibly, nine-in-10 consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues.
Global consumers echo that high standard in their own lives and shopping behavior. Eighty-four percent of consumers globally say they seek out responsible products whenever possible, though eight-in-10 (81%) cite availability of these products as the largest barrier to not purchasing more. This research has received 1,705 downloads and earned 7.5 million impressions and more than 600 placements, with coverage in Huffington Post, WARC, Sustainable Brands, Environmental Leader GreenBiz, PR Week, Marketing Daily and more.
In addition, Cone launched the first of its kind 2015 Cone Communications Millennial CSR Study in October 2015. Cone identified six segments within the Millennial demographic (young, mature, female, male, affluent and mom) with varying perceptions and attitudes and, as a result, recommended that this generation should not be communicated to in a “one size fits all” approach.