CSR Awards 2015 Agency A-List: G&S Business Communications

Through its sustainability consulting practice Gibbs & Soell counsels organizations toward taking a strategic approach to corporate social responsibility with the twin goals of improving relationships with stakeholders and realizing greater business value from their sustainability efforts. Focusing on martial issues that represent a business’ unique connections to the environment and society, the firm helps clients define sustainability so it is meaningful to their business and connected to their brands.

G&S Business CommunicationsPioneering the movement for greener, cheaper homegrown fuel, Algenol Biofuels needed a way to generate discussion and get people excited for its algae-to-biofuels technology. With corn ethanol and food-to-fuel issues dominating biofuel discussions, Gibbs & Soell produced a provocative “Algae Sex Tape” that demanded attention. Hosted on a microsite and distributed to targeted media outlets, the unconventional tape created a buzz on social media and among key figures in leading publications, including the New York Times and Wall Street Journal, fostering an audience of engaged advocates for the client.