Edelman’s business and Social Purpose practice inspires brands and organizations to change the world by marrying profit and purpose. The firm utilizes a team of 125 strategy consultants and creative communicators helping organizations unleash the power of business for social good. Through identifying and understanding clients’ true purpose, their team creates and amplifies cutting edge, authentic and actionable programs at the intersection of business and society.
Over the past year, Edelman has worked with clients on multiple cutting-edge, creative and impactful purpose-driven initiatives. From Chipotle’s Scarecrow and Unilever’s Project Sunlight, to groundbreaking announcements such as GAP’s commitment to raise the minimum wage of its employees, as well as Starbucks’ announcement of its College Achievement Plan, Edelman is dedicated to helping clients crystalize and activate their purpose.