CSR Awards: Social Good


Winner: Clear Channel - iHeartRadio’s Show Your Stripes

Social_Good_Clear_ChanneliHeartRadio’s Show Your Stripes (SYS) – with the tagline “Hire Smart – Hire Vets” – is a long-term effort to help guide veterans back into civilian life by highlighting their valuable training and experience. This campaign is the largest public service program in Clear Channel’s history and leverages Clear Channel’s powerful cross-platform reach to create valuable career opportunities for returning veterans. All public service announcements direct listeners to showyourstripes.org – a centralized, easy-to-use destination for veterans, businesses and supporters. The campaign will continue well into 2014.

Unlike many current military programs, SYS has one central area of focus: employment for veterans. Clear Channel maximizes its massive reach to drive both veterans and businesses to a website of curated resources, and at the same time, informs the public about the military-friendly businesses in their own communities – and the importance of supporting them. SYS galvanizes existing efforts and centralizes the messages that are currently coming from too many places.

In addition to using its airwaves and billboard assets – close to $100 million worth in 2013 – Clear Channel activated its Local Advisory Boards (LABs) to help champion the cause; in fact, Clear Channel has the support of approximately 150 LABs across the U.S. made up of nearly 2,000 Clear Channel executives, local communities, government and educational leaders who work together to discuss community-based issues and solutions. 

Honorable Mentions:

  • The California Endowment - #Health4All
  • DeVry University – HerWorld
  • Ford and OgilvyEarth - MyEnergi Lifestyle
  • Mashable – Social Good Summit
  • Novartis International AG – Improving access to healthcare through innovative and sustainable business models
  • Raytheon's Hashtags4Heroes: Empowering Social Media Users to Thank Military Veterans
  • SIA Lattelecom – Computer literacy project for seniors "Connect, Latvia!"

Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.