CRS Awards: Nonprofit Partnership

Winner:  CA Technologies - Tech Girls Rock

NonprofitCorporate Partnership_CA TechnologiesTech Girls Rock, an initiative created by CA Technologies and Boys & Girls Clubs of America (BGCA), encourages tween and teen girls to discover an interest in technology and consider tech-related educational opportunities and careers within information technology (IT) and all science, technology, engineering and math (STEM) related fields.

When the two organizations first launched the initiative in 2011, the goal was to reach 1,000 girls across the country. To date, Tech Girls Rock workshops have reached more than 1,500 young women.

Through this partnership, CA Technologies and BGCA take STEM education out of the textbooks and into real life, conducting workshops that feature technology focused activities designed to provide fun, hands-on experiences that will help develop critical thinking skills.

With the help of Hill+Knowlton Strategies, the team reached out to education and philanthropy reporters to help spread the message. In addition to distributing to specific philanthropic and education beat reporters, the team sent out media alerts and pitched the events to local television stations, daily newspapers, community publications and relevant bloggers. Media were invited to take photos at the events, meet with the young girls to discuss their experiences and talk with CA Technologies and BGCA leaders about the lack of women in IT and how organizations can address this issue.

Radio partnerships resulted in more than 3.5 million on-air impressions, included visibility on station websites (more than 154,000 unique visitors), and social promotion through Facebook and Twitter.

Honorable Mentions:

  • ArcelorMittal USA  - Sustain Our Great Lakes
  • FedEx - Safe Kids Worldwide and FedEx Pedestrian Safety Campaign
  • JetBlue Airways - Blue Horizons for Autism 2013
  • Raytheon and MATHCOUNTS - A Guinness World Record Title Helps Raise Awareness of the Importance of Math and Science Education
  • Time Warner Cable and 826 National

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.