Author Archives: Tony Silber

Avoid the “Snapchat” Press Release

I was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive reporter. I was the moderator of the panel, and I counseled pers… | MORE »

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Domino’s Facebook Failure: You Love our Pizza? We’re Sorry!

A social media rapid response goes awry when Domino’s delivered what appeared to be an automated response to a Facebook compliment. | MORE »

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Native Advertising: Sticky or Icky?

The second story on BuzzFeed’s website this morning was…wait for it…“12 Comebacks We Can All Agree With.” (I say ‘wait for it’ because anyone who knows BuzzFeed’s editorial approach knows its love for lists.) It was a sponsored story—paid advertising—posted on behalf of Hostess, whose Twinkies and other brands are back after the production ceased […] | MORE »

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Fixing the Major Image Problems of Big-Time Sports

The ugly story of Aaron Hernandez raises again the issue of perception challenges in big-time sports, both on the professional and collegiate levels, and it’s worth some time thinking about how we got here. We’re a sports-obsessed culture. Always have been. It goes way back in the country’s psyche. I recently read a book called […] | MORE »

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Lessons From The Dunkin’ Donuts Customer’s Racist Rant

One of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the video online. The coffee-shop chain has … | MORE »

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Tips From a Reporter on Great PR Writing

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might be useful to reflect on what a journalist looks for in P… | MORE »

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On the Power of Optimism in PR Communications

Earlier this week I noticed this tweet from Business Insider’s Henry Blodget: “RT ‪@SullyCNBC: I’ve interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.” Blodget, of course, was retw… | MORE »

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On the Power of Optimism in PR Communications

Earlier this week I noticed this tweet from Business Insider’s Henry Blodget: “RT ‪@SullyCNBC: I’ve interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.” Blodget, of course, was retw… | MORE »

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