Stories by Mary Buhay

PR pros in the B2B space are hard-pressed to shape budgets that balance today’s needs with tomorrow’s goals. Here’s how three communicators do it.

PR pros in the B2B space are hard-pressed to shape budgets that balance today’s needs with tomorrow’s goals. Here’s how three communicators do it.

B2B communicators require some different skill sets from their B2C counterparts; seasoned B2B PR pros reveal what they would teach to newcomers preparing for a career in B2B.

B2B communicators require some different skill sets from their B2C counterparts; seasoned B2B PR pros reveal what they would teach to newcomers preparing for a career in B2B.

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.