Stories by Mary Buhay

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What Communicators Should Know About ESG

January 16th, 2017 by

As public companies prepare annual reports, corporate communicators and investor relations also need to consider how their business narratives will change in response to the growing demand from institutional investors for disclosure about environmental, social and governance (ESG) factors.

3 Tips for B2B Communicators to Build Stronger Customer Relationships

December 14th, 2015 by

Taming tangled supply chains and explaining the arcane are the daily handiwork of B2B communicators.

A New Approach on Agency Reviews

June 16th, 2014 by

How can consumer generalists possibly compete with trade specialists in handling the full scope of a B2B communications program?

Conquering Social Media Starts With Buy In From C-Level Executives

September 9th, 2013 by

Two high-profile B2B CEOs became unlikely cohorts in Twitter’ s 2013 freshman class: Berkshire Hathaway Chairman and CEO Warren Buffett and activist investor, Carl Icahn.

Bold Strategies Gain Audience Share In Hypercompetitive Marketplace

June 17th, 2013 by

As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy.

B2B Communications: To Connect a Dispersed Workforce, Balance Traditional and New Strategies

January 14th, 2013 by

B2B PR experts reveal their strategies and tactics to better reach employees across the globe.

B2B Communications: Blazing a Trail to Effective Social Media Starts with a Clear Map and Clear Goals

October 8th, 2012 by

You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory.

B2B Communications: Blazing a Trail to Effective Social Media Starts with a Clear Map and Clear Goals

October 8th, 2012 by

You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory.

B2B Communications: Avoid Major Roadblocks: Streamline the Search for a PR Agency Partner

September 10th, 2012 by

Experienced agency seekers give their insights into the sometimes complex B2B agency search process.

B2B Communications: Avoid Major Roadblocks: Streamline the Search for a PR Agency Partner

September 10th, 2012 by

Experienced agency seekers give their insights into the sometimes complex B2B agency search process.