Stories by Katie Paine

When the Conversation Gets Derailed

April 6th, 2015 by

Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And both—judging from media and consumer reaction—failed spectacularly.

Image Patrol: Manti vs. Lance: One Can Plead Youth, the Other Should Know Better

January 28th, 2013 by

Anyone who aspires to sports star status should be required to successfully complete a course in public relations prior to signing any contract. Anyone who has any knowledge of PR knows that the bigger the… Continued

Image Patrol: News Corp. vs. BBC: Crises Linger For Two Major Media Properties

November 19th, 2012 by

While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

July 2nd, 2012 by

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

July 2nd, 2012 by

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

November 14th, 2011 by

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.

Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

November 14th, 2011 by

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.

Image Patrol: Southwest Airlines vs. Go Daddy: Proactive Approach Rules Again

May 2nd, 2011 by

The responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade?

Image Patrol: WikiLeaks Squares Off With the U.S. Government

December 13th, 2010 by

Katie Paine analyzes the fallout around the latest WikiLeaks release, and grades the stealthy whistle-blowing site’s communications vs. the efforts of the U.S. government.

Image Patrol: Target Is Anything But On, While PG&E Connects With Post-Explosion Relief Fund and Twitter Outreach

September 20th, 2010 by

For Target, saying sorry for a donation to an anti-gay politician simply wasn’t enough; PG&E, however, did enough and more after its gas line explosion in the Bay Area.