Stories by Katie Paine

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Seven Steps You’ll Need to Complete the AMEC Measurement Framework

August 15th, 2016 by

I decided to fill out the AMEC Framework using a PR campaign I recently helped a client measure. I used the responses that members of its PR team gave me at our first meeting. After a long day of checking the taxonomy and making sure I put everything in the right boxes. I have the following tips for you.

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Prep Schools Not Prepped for Sexual Crises: Ego Dooms Exeter, St. Paul’s

July 25th, 2016 by

The root cause of most scandals is institutional belief in infallibility. For the Catholic Church, papal decree established it in 1870, and as the award-winning movie Spotlight so clearly illustrated, it is still a part of the Church’s culture. For politicians, winning elections seems to convince them that they can get away with anything (think John Edwards and Mark “hiking the Appalachian trail” Sanford). In corporations it generally comes from a narcissistic CEO. We’ve noted this corollary in numerous columns: the more ego-driven the leader, the more likely the corporation is to suffer a PR crisis.

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Lessons in Crisis Delusion; UK PM Cameron and UC Davis’ Katehi

May 16th, 2016 by

It’s a toss-up. Who was suffering more from delusional thinking last month: UK Prime Minister David Cameron or UC Davis Chancellor Linda Katehi? You’ll have to judge for yourself.

When the Conversation Gets Derailed

April 6th, 2015 by

Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And both—judging from media and consumer reaction—failed spectacularly.

Image Patrol: Manti vs. Lance: One Can Plead Youth, the Other Should Know Better

January 28th, 2013 by

  Anyone who aspires to sports star status should be required to successfully complete a course in public relations prior to signing any contract. Anyone who has any knowledge of PR knows that the bigger… Continued

Image Patrol: News Corp. vs. BBC: Crises Linger For Two Major Media Properties

November 19th, 2012 by

While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

July 2nd, 2012 by

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

July 2nd, 2012 by

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

November 14th, 2011 by

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.

Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

November 14th, 2011 by

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.