Author Archives: Ken Makovsky

Cut Through the Fog With Regular Forecasting

Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself. | MORE »

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Cut Through the Fog With Regular Forecasting

Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself. | MORE »

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Don’t Wait for the Rebound to Invest in Staff Loyalty

The disillusionment that results from a recession can destroy the dynamic motivational force of employee pride and hamper a firm’s ability to grow when good times reemerge. Ken Makovsky offers tips on how to prevent that kind of—to use a ’70s term—malaise. | MORE »

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Management POV: Financial Lessons Learned From the Recession

Recessions can force us to rigorously identify our priorities, help us define how we want to cut costs and accelerate spending to build a more efficient and innovative organization. | MORE »

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What Managers Can Learn From the Experience of Recession

Makovsky + Company president and CEO Ken Makovsky reveals PR management lessons learned from several recessions during his 30 years in the business. | MORE »

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