Author Archives: Kathleen McFadden

avatar

About Kathleen McFadden

Kathleen McFadden is an account executive at Buchanan Public Relations and co-chair of the PR Committee for the Public Relations Global Network. Follow her on Twitter @kathleenmcf.

PR Insider: 7 SEO Basics Every PR Pro Should Know

Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game. | MORE »

Posted in Digital PR, Free Content, Measurement, PR Insiders, Social Media | 15 Comments