Author Archives: Kathleen McFadden
About Kathleen McFaddenKathleen McFadden is an account executive at Buchanan Public Relations and co-chair of the PR Committee for the Public Relations Global Network. Follow her on Twitter @kathleenmcf.
Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game.
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