Stories by Jacqueline Strayer

sneak-peek-inside-2016-learning-and-development-community-001-e1452161528561

Three Skills That Aspiring PR Pros Need and How Mentors Can Help

August 15th, 2016 by

As PR and communications practitioners we often emphasize communications skills, including writing, when hiring junior staffers. Communications competency obviously is critical, but how much thought do we give to other business skills? A new survey for PR News exploring some of these questions suggests skills in addition to communications for young PR pros to hone.

Six PR Storytelling Rules We Should Pick Up From Classic Movies

March 28th, 2016 by

In a world focused on shareable content, we struggle to find ways to make our stories stand out. What makes someone read what we write, watch our video and more important, remember it and engage others by retelling it?