Lincoln’s Gettysburg Address contained fewer than 300 words and it’s considered one of the greatest speeches in the history of our country. In a era when communicators can tap out brief, usually cogent, messages on social media platforms, why do we revert to long, Proustian prose when we get behind the keyboard in our offices? Let’s do away with lengthy press releases, laden with jargon and numerous buzzwords. Perhaps social media and Papa Hemingway can help solve this epidemic in the making.
Stories by Jon Schubin